Why Trust, Integrity, and Transparency Are Aditiâs Core Values
By RAVINDRA BALAJI PUTTEWAR
Itâs easy to find companies that claim to stand for something. Values like trust, integrity, and transparency are printed on office walls, tucked into brochures, and listed on websites like tick boxes. But living themâthatâs something else.
At ADITI IT SERVICES PVT LTD, based in India, we didnât pick these words to sound good. We chose them because theyâve quietly defined how weâve worked since the beginning. Not as marketing language, but as working principlesâtested over time, proven through experience.
It might sound quaint in a world driven by rapid change and short-term targets. But for us, values are not slogansâtheyâre strategy. And in the IT and telecom space, where complexity and confusion often breed mistrust, these values are the foundation of everything.
So let me explainâplainly and honestlyâwhat these values mean in practice.
Trust: The Currency of Every Relationship
Whether youâre implementing infrastructure for a state agency, managing uptime for a hospital, or handling telecom for a growing startupâtrust is non-negotiable. Clients arenât just buying technology. Theyâre placing their confidence in you.
And trust isnât built through slideshows or proposals. Itâs built when:
You deliver on timeâeven when itâs inconvenient.
You tell the client something might go wrongâbefore it does.
You donât oversell. Or overpromise.
A few years ago, a client asked us to fast-track a large deployment in under 10 days. The honest answer was: we couldnât do it without cutting corners. We told them so. They chose a different vendor.
Three months later, they came backâfrustrated by the rushed job theyâd receivedâand asked us to take over. Because we hadnât lied to them. Thatâs trust. It takes longer to buildâbut lasts longer, too.
Integrity: Doing Right When Itâs Invisible
Integrity shows up when no one is watching. In how we treat subcontractors. In how we handle failure. In the quiet decisions that never make headlines.
For example, if we discover a vulnerability in a system weâve delivered, we donât wait for the client to spot it. We call them. Immediately. Even if it wasnât our fault.
We once absorbed a significant cost after discovering a misconfigured third-party component. Could we have pushed the blame? Maybe. But we didnât. Because integrity means taking ownershipâeven when it's inconvenient or expensive.
That decision earned us not just a client for lifeâbut a referral to five more.
Transparency: Clarity Over Comfort
Transparency doesnât mean dumping every internal document onto a client. It means communicating with clarity, even when the truth is uncomfortable.
If thereâs a delay, we say so. If thereâs a limitation, we explain it. If we donât have the answer, we admit itâand then go find it.
We use clear documentation, real-time dashboards, and regular updates in every project. Not to protect ourselvesâbut to empower our clients.
One of our long-term partners, a regional bank, once told us, âWe like working with you because we always know where we standâeven when itâs bad news.â That was the best compliment we couldâve received.
Why These Values Matter More Than Ever
The technology world is crowded. Fast-paced. Sometimes chaotic. Thereâs pressure to cut corners, upsell unnecessarily, or stay silent when things go wrong.
But hereâs the thing: clients remember how you made them feel. They might forget your pricing. Theyâll remember your honesty.
At ADITI IT SERVICES PVT LTD, we believe our values are a competitive advantageânot a constraint. They make decision-making easier. They attract the right kind of clients. They guide our hiring. And they help us sleep at night.
Weâve grown not by being the cheapest or the flashiestâbut by being consistent, candid, and committed.
A Global Perspective on Values in Action
This commitment to value-driven work is part of why weâve been nominated for the 2025 Go Global Awards, hosted this November in London by the International Trade Council.
These awards arenât just about business metrics. Theyâre about recognizing companies that lead with vision, values, and real-world impact. To be among global innovators who are solving tomorrowâs challenges with integrity and purposeâthatâs an honor weâre proud to carry on behalf of India.
It reinforces what weâve always believed: that trust, integrity, and transparency are not old-fashioned. They are future-proof.
You canât download trust. You canât automate integrity. You canât fake transparency for long.
These things take time. But theyâre worth every bit of the effort.
And in a world thatâs often noisy and uncertain, we choose to be clear, honest, and steady. Because thatâs how lasting partnerships are built.
