#trueblue

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Throwback to 2016 when I-AM proudly launched ‘True Blue’ for Arvind Limited, crafting a distinct brand identity that resonated globally and marked a new chapter in fashion innovation.

Updated with a more information and some new images.

Parker announced a new line of slender pens and pencils with marbled dark and light blue with white Permanite celluloid school to their retailers in the July 1928 Parkergrams. As with the previous smaller size lines, these new pens and pencils followed the design of the larger Parker flattop Duofold line and came in clip (“long”) and ringtop (“short”) versions. Parker called the new pens the "Three-Fifty" in early company advertisements and in the 1929 Parker catalog. The name derives from the $3.50 price for either of the two fountain pens, while the pencils sold for $3.00. The marbled color was called "Modernistic Blue" in 1929 advertisements and in the 1929 Parker Catalog and "True Blue" in 1930 advertisements and in the 1930 Parker Catalog. Collectors today generally refer to these pens and pencils as “True Blue.”

Read the story about these interesting pens here: