#triplepapproach

By Anna Edstedt

Sustainability. It’s a word that gets used so much it risks losing meaning. But at Consid, we’ve always tried to approach it not as a checkbox—but as a mindset. Something that guides our decisions, even when no one’s watching.

We don’t claim to have all the answers. But over the years, we’ve found a model that works for us. One that keeps us grounded while still allowing us to grow. Internally, we call it our Triple‑P Approach—People, Planet, and Profit.

It’s not revolutionary. But it’s real. And more importantly—it’s sustainable.

People First (Always)

Everything starts here. Because without a healthy, supported, diverse team… nothing else works.

At Consid, we invest in our people like they’re the core product. Because in consulting—they are.

That means:

Career development that adapts to individual goals

Flexible work that respects real life

Honest leadership that doesn’t hide behind buzzwords

Mental health support that isn’t performative

And beyond the workplace, we actively support inclusion programs, coding camps, and partnerships with organisations like Save the Children. Not because it looks good in a report, but because it creates ripples. And those ripples matter.

Planet: Tech Without the Waste

Tech has a footprint. Servers use energy. Code consumes power. Devices end up in landfills.

We can’t pretend otherwise.

But what we can do is reduce harm. That’s why we work with clients to make smarter architectural choices, build efficient code, and push for sustainable hosting providers. It’s why we support green IT certifications. And it’s why we’ve moved toward circular office practices—everything from reducing e-waste to rethinking travel policies.

One small example: when we help a municipality optimize their citizen portal, we consider the energy usage of that service at scale. It’s invisible to most users. But the impact adds up.

We also look at what we build. Are we solving real problems, or just adding to digital clutter?

Profit That Doesn’t Compromise

This is the part people often hesitate to talk about. But let’s be honest—no business survives without profit.

What makes it sustainable is how it’s earned.

For us, profit comes from:

Long-term client relationships

Fair pricing that reflects value, not just billable hours

Efficient, scalable delivery

A reputation built on trust, not volume

We’ve never been interested in short-term wins that burn out teams or erode client trust. That kind of growth isn’t growth. It’s sugar.

Sustainable profit means being around not just next year, but next decade. And bringing people—and the planet—along with us.

A Balancing Act That’s Never Done

None of this is perfect. We wrestle with trade-offs. We make mistakes. Sometimes we say no to business that doesn’t align, even when it stings. Sometimes we try a new policy that doesn’t work.

But the point is—we try. Consistently. Iteratively. With intention.

And that’s where real sustainability lives. Not in the policies, but in the day-to-day decisions.

A Moment to Share, Not Show Off

In November, we’ll be in London as a nominee at the 2025 Go Global Awards, hosted by the International Trade Council. It’s an honour to be recognised—not just for performance, but for principles.

The event isn’t about who’s the biggest. It’s about who’s building wisely. About connecting with others who care about the future of business in a rapidly shifting world. A space to learn, to share, to evolve.

We’re proud to be there. Proud of what we’ve built. But we’re also aware of how much further we still need to go.

Final Thought

Sustainability isn’t a finish line. It’s a way of showing up.

At Consid, we hold onto our Triple‑P approach not because it’s trendy, but because it gives us a compass. Something to measure ourselves against when the next tough choice comes along.