AdsNative, a programmatic native advertising platform for premium publishers and advertisers, is pleased to announce their new partnership with Zemanta, a content DSP that allows marketers to programmatically buy native ads

Today AdsNative, the ad-serving platform that allows publishers to monetize their websites/applications through visually integrated ads that blend with their content, is pleased to announce their new partnership with Zemanta, a content DSP that allows marketers to programmatically buy native content ads.

The partnership enables Zemanta to programmatically access over 2 billion native ad impressions per month across the 1,000+ sites on the AdsNative Exchange. Using the OpenRTB 2.3 specs made it easy to complete the integration and be up and running at scale within a couple of weeks.