#thepartners

The Partners is a design agency based in London, Singapore and New York. This agency specialises in brand identity and brand strategy. The Partners are the world’s first financially analysis of how activities towards brand building drive growth in brand value. This is so that investing into brand positioning and identity produces higher returns in brand value when used in addition with advertising.

 I found the Partners when doing my final major project about creating an identity for the condition ME. The project I found of theirs was the British Heart Foundation and how they create a brand identity, brand strategy, brand activation and a campaign.

Here are some reasons why the Partners have influenced my thinking towards future projects:

Professionalism- Every project I have seen from the Partners has had consistent professionalism in presentation and end results.

Tone of voice- The tone of voice in this project especially is loud in clear, in the seriousness and purpose of the campaign such as raising awareness of health.

The Four Principles- For the British Heart Foundation branding the four principles of Simplify, Intensify, Amplify and Red-ify were used. The Partners kept to these principles to create an effective brand identity without over doing it and keeping to the seriousness of the topic. The branding is intense in presenting the tone of voice of the foundation and is amplified in the visual language. 

Here is a brief list of visual communicators (agencies) I follow and why I follow them. I will create a blog post for each visual communicator to talk about them in more detail and how they’ve inspired my work. 

> Purpose

>The Partners