Oct 18, 2025
One simple principle that changes everything about how you should be building prototypes
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One simple principle that changes everything about how you should be building prototypes
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Learn how prototypes power product discovery by testing value, usability, feasibility, and viability before building.
Learn the essential skills needed in product management and product design roles in the era of Generative AI.
Marty Cagan discusses the potential impact of generative AI on the roles on a product team and the team topologies of product organizations.
By Marty Cagan and Joakim Sundén Marty’s Note: I have been a long-time fan of Spotify. The fact that they compete against some of the best product companies in the world (including Amazon, Apple and Google), yet they have continued to hold their own, and in many cases out-innovate their competition, has certainly earned my...
Great leaders understand the necessity of creating an environment where empowered product teams can exercise their creativity, discovering and delivering innovative solutions that not only customers love, but also drive business success.
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Free to watch • No registration required • HD streaming
NOTE: This article and the coaching tool it describes is an update to the older gap analysis tool described in Developing Strong Product Managers. In my last several articles, I have been focusing on coaching tools for helping managers of product managers to raise the level of performance of the product managers that report to...
As many of you know, the taxonomy I like to use when talking about product management is the three pillars: people, process and product.
One of the questions I get quite frequently has to do with the different risk taxonomies for product teams that are out there, and if I have strong opinions of one over another? My immediate response to people is that I am very happy if they are using any of the popular risk taxonomies. The...
So these are my reasons why I evangelize the four-risk taxonomy of value, usability, feasibility and viability.
Note: This article is the written narrative that I prepared prior to a keynote address I gave to the Future Week conference in Norway. Normally I write about the practices I witness up close with strong product teams, but this article is necessarily a bit different because I need to try to predict where the...