John Lewis and Waitrose “SuperBear” Challenge enthuses kids - but raises creative concerns
John Lewis and Waitrose “SuperBear” Challenge enthuses kids – but raises creative concerns
Reaction to a John Lewis “Feel Good Friday” challenge asking kids to design a SuperBear for Christmas may have proved a bit mixed in some quarters, but it hasn’t dampened kids’ enthusiasm to take part.
Utilising the hashtag DesignYourSuperBear, John Lewis announced the launch of a competition to find a superhero teddy bear, and that they needed kids help designing it. The winning teddy will be…