Sue Bee Pure Honey Relaunches With New Look and New Logo
Sue Bee Pure Honey, America's leading honey brand since 1921, recently unveiled the new look for its products during its Grand Relaunch held at the Grand Hyatt Manila in Bonifacio Global City. The delightful event captured the essence of a traditional American county fair which included games, cocktails, and indulgent dishes prepared using Sue Bee Honey.
The exclusive launch event was held last July 5, 2024 at the Grand Ballroom of Grand Hyatt Manila. Global Strategic Partners Distribution Inc. (GSPDI), the exclusive distributor of Sue Bee Honey in the Philippines since 2000, also presented the new look of Sue Bee Pure Honey, a look that is fresh, exciting, and designed to captivate a new generation of consumers and honey lovers.
The Sue Bee County Fair was hosted by Rovilson Fernandez, who also enlightened us with the history of the company. Sue Bee Honey's story began in 1921 in Sioux City, Iowa, when five beekeepers pooled their resources to form the Sioux Honey Association. Their collaboration has since grown into a cooperative of 200 beekeepers across the United States, many of whom have passed down their craft through generations. Today, the Sioux Honey Association is renowned for producing pure, high-quality 100% USA honey that customers around the world trust and love. GSPDI distributes various Sue Bee Honey variants, including Premium Pure Honey, Orange Blossom Pure Honey, and Aunt Sue’s Raw & Unfiltered Wildflower Honey.
The festive County Fair atmosphere was enhanced by lively music, traditional county fair games, and captivating entertainment, creating an unforgettable experience reminiscent of a classic American town festival.
I got to participate in some of the county fair games like the Crazy Ball Toss, the Bean Bag Toss, and even Tic-Tac-Toe. I also won prizes for winning some of the games.
Guests were treated to free-flowing beverages and cocktails infused with Sue Bee Honey. There was Honey Lemon Iced Tea and Honey Lemonade for the non-alcoholic drinkers as well as mocktails like Sunset in the City with honey, pineapple, lemon, and grenadine.
The cocktail selection included Bee's Knees with its combination of gin, honey, lemon, and martini. There was also the Air Mail which had rum, honey, lemon, and Prosecco, plus the Sue Green with its healthier combination of honey, green apple, cucumber, ginger ale in a highball glass.
Joining us at the table were our friends from the media including Anton Diaz of Our Awesome Planet, Gerry San Miguel aka Dude For Food, Philip Cu-unjieng from Manila Bulletin, and our host Sunny Ku of Mastermind Asia Communications Inc.
The launch featured an array of food stations serving traditional American dishes, each thoughtfully crafted to showcase the versatility and rich flavors of Sue Bee Honey. The Pizza station featured its Pepperoni Pizza and Quattro Formaggi Pizza slices which were perfectly topped with Sue Bee Pure Honey.
There were also plenty of Char-Grilled Beef Burgers made with Swiss cheese, caramelized onions, pickled gherkins and honey relish smothered between freshly baked brioche buns. You can also get the Chicken Burger instead if you prefer chicken patties.
I loved these Crispy Fish Fingers served together with French Fries. It really felt like an American town party with all the delicious American food.
My favorite dish at the Sue Bee Country Fair was the 78 Hours Slow Cooked Beef Brisket with bourbon honey barbecue sauce. These were smokey and juicy, just the way I like my barbecues. They were served with Char-Grilled Corn on the Cob with spiced cream cheese.
Another popular item was the Southern Style Honey Barbecue Char-Grilled Chicken in Skewers. It's so easy to grab and eat these skewers so I did go back for seconds.
Then there's the Mango Wood-Smoked Barbecue Pork Ribs in Cajun honey glaze which was the centerpiece of the buffet stations. These humungous ribs are doused in a very yummy Sue Bee honey glaze that is just perfect for them.
For desserts, guests were able to try several sweet treats like the Sue Bee Honey Yogurt Tart and the Sue Bee Honey Dalandan Cake.
Other desserts on the table included the Sue Bee Honey and Orange Cake and the Sue Bee Honey Florentine Cake. All these items were made using Sue Bee Pure Honey so they really tasted awesome.
Aside from all the food stations displayed at the County Fair, there were also some fun games played on stage for eager participants. There was an eating challenge where the fastest to finish their ribs and burger plate wins. A raffle was also held with several prizes awarded to lucky winners.
The highlight of the event was the unveiling of Sue Bee's new product logo, marking an exciting milestone for the brand. The redesigned packaging is modern and vibrant, reflecting the dynamic lifestyle of today's consumers. It aims to stand out on the shelves and appeal to both long-time fans and new customers. The new look is a testament to Sue Bee Pure Honey's ability to evolve with the times while preserving the authentic taste and trusted purity that has made it a household favorite for nearly a century.
Sue Bee Pure Honey continues to offer the same pure, high-quality goodness that families have loved and trusted for generations. The commitment to quality remains unwavering, with every jar containing 100% USA honey made by dedicated beekeepers who uphold a tradition of excellence. With this exciting launch, Filipino consumers can now enjoy the rich, pure flavors of Sue Bee Pure Honey, a brand with a storied history and a commitment to quality that spans over a century.
In addition, Sue Bee Pure Honey is thrilled to announce its raffle promo entitled "Discover Sweet Sensations." To join, customers can purchase any Sue Bee Pure Honey variant at their favorite supermarket or grocer, snap a photo of their purchase and receipt, and send it to the Sue Bee Pure Honey Facebook page along with their complete name, mailing address, email address, and contact number. Participants will then have the chance to win an exciting, all-expense paid getaway for two persons with three days and two nights to one of the Philippines' most sought-after paradise destinations. Make sure to look for the new redesigned Sue Bee Pure Honey bottles at your favorite groceries and supermarkets and join this exciting raffle promotion. Congratulations Sue Bee Pure Honey on your successful relaunch!
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