#studiovi

the journey of changing one’s mind, heart, self, or way of life

Reza, Jolie and I have decided to work together for this final project. With a unified interest in design we were interested in the sustainable packaging brief that was given to AUT students by Dow Goodfolk. However, it quickly became apparent what the real intention for giving this brief was. Sustainable packaging has been a hot topic for a while and many options have arisen for achieving this. The brief however, says that no-one has figured out how to achieve cost effective, sustainable packaging. Dow Goodfolk either seem unwilling to acceptthat any change in production will cost money or they are doignt his solely as a publicity stunt to say that Dow Goodfolk supports up and coming designers at university. It was also very clear that they are only looking at how sustainable packaging would effect business making their “interest” in the environment profit driven and not through an effort to actually benefit the planet. Wouldn’t a design company as big as Dow Goodfolk have people employed specifically to look at this issue anyway? So we’re taking what Dow Goodfolk say they want to do (reduce waste) and work with people and create a project that actually aims to reduce waste for the good of Auckland City. We’re hopefully going to be gaining some insight from the Auckland City Council for this as they have a goal of Zero Waste for Auckland by 2040.

Creative Workflow - Studio