.·⁎𓍊𓋼 NeoMori 𓋼𓍊⁎࿔
韓国で人気上昇中の「ネオ森ガール」！次くるファッションスタイルはコレ！ 自然の中でリラックスできる要素を残しつつ、都会的なセンスやエシカルな意識を取り入れることで、新しい時代にマッチしたファッションスタイルとなっています。
So SPINNS just put out a photoshoot that they’re referring to as NeoMori, seems like we might be due for a bit of a resurgence! Ran it through a translator, this is what I got!
“ What is [NEO Mori Girl]? ”
“ Mori Girl gained popularity in the 2000s as a fashion style characterized by loose silhouettes and natural materials, based on the theme of "a girl who seems to belong in the forest." While maintaining a natural foundation, "NEO Mori Girl" incorporates urban elements and trends, evolving into a more everyday look that is more sociable and sophisticated, and is embraced by a wider range of demographics. SPINNS offers a "NEO Mori Girl" style that matches modern sensibilities, incorporating the latest trends such as "ballet core," incorporating lace and frills; "grunge," expressed through layering vintage clothing; and "geek chic," which adds a playful touch . ”
They also had a coord checklist, not as indepth as Choco’s list but I wasn’t expecting a coord guide anyway.
“ Key points for coordinating a NEO Mori Girl look! ”
“ Combining loose silhouettes, natural colors, and lace items with over jackets and knitwear , layering a knit vest over a lightweight dress, or layering leggings or tights over a skirt are key points.
Boots and sneakers with an outdoor feel are the norm, and accessories with a nature motif are the norm.
By incorporating urban sensibilities and ethical awareness while retaining elements of relaxation in nature , this fashion style is in keeping with the new era. ”
It’s definitely more fast fashion than a lot of us condone but it might be a sign of changing trends and a potential resurgence within Japan, the article also mentioned it being popular in Korea. The specific tag NEO森ガール was how I came across it, so there might be movement outside of corporate interests.
