#neomori

𖤣.𖥧.𖡼.⚘

-Going back to my roots

So SPINNS just put out a photoshoot that they’re referring to as NeoMori, seems like we might be due for a bit of a resurgence! Ran it through a translator, this is what I got!

“ What is [NEO Mori Girl]? ”

“ Mori Girl gained popularity in the 2000s as a fashion style characterized by loose silhouettes and natural materials, based on the theme of "a girl who seems to belong in the forest." While maintaining a natural foundation, "NEO Mori Girl" incorporates urban elements and trends, evolving into a more everyday look that is more sociable and sophisticated, and is embraced by a wider range of demographics. SPINNS offers a "NEO Mori Girl" style that matches modern sensibilities, incorporating the latest trends such as "ballet core," incorporating lace and frills; "grunge," expressed through layering vintage clothing; and "geek chic," which adds a playful touch . ”

They also had a coord checklist, not as indepth as Choco’s list but I wasn’t expecting a coord guide anyway.

“ Key points for coordinating a NEO Mori Girl look! ”

“ Combining loose silhouettes, natural colors, and lace items with over jackets and knitwear , layering a knit vest over a lightweight dress, or layering leggings or tights over a skirt are key points.

Boots and sneakers with an outdoor feel are the norm, and accessories with a nature motif are the norm.

By incorporating urban sensibilities and ethical awareness while retaining elements of relaxation in nature , this fashion style is in keeping with the new era. ”

𖤣.𖥧.𖡼.⚘