#space module

Light/Dark

Exploring shadows from the rays of the mighty power sun! Nothing is stronger in brightness than the fireball in the sky.

Mood Board version 1.0

MELODY + BASSLINE + EFFECT + BEAT + RHYTHM + BREAK = AVICII 

The aesthetic of the visual design will involve geometric shapes. They will be sharp and pointy to symbolise not only how Avicii wanted peace but how we can remind ourselves that life is priceless. Right-Angled triangles and squares also came from the inspiration from Avicii’s watermark. View the second image to see how the watermark was carefully thought of by J.Design. Choosing the base colour was straight forward, I instantly felt I had a good grip on the colour swatch from the get-go. Adobe Color CC has this page where you can extract colours from any given image that is stored on your computer. Machine-learning picked up bright colours from my rough mood board that I put together.  I’ll post more on this in the next post.    

Based on research that I came across on Google Chrome. Avicii committed suicide by slashing himself with a shard of glass. This devasting news added a new dimension to the component. Flipping the pages in my sketchbook to the earlier conceptual stage, was this one concept that I made which shocked me up to this point. It was  -“broken glass” -  though I wasn’t too much aware of how his death. The connection between the concept and reality creates a whole new experience. Therefore, the concert’s purpose is to boldly lead mental illness to the front of the line. 

Lighting, Lighting, Lighting and more Lighting…

Music: Dynamic - Exuberant - Beaming - Extravagant Dance Music is no stranger to stimulating special effects. The storming popularity of EDM has inspired event organiser to design bigger, better and flashier production elements to attract and excite fans who demand more than just music. The creative stage design thought the process is mind-blowing from laser shows to breathtaking prop elements which helps transform us to another world. A place where we can wash away our real-world problems.  An atmosphere to take us to a moment of pure bliss.

True Stories

Tim Bergling or popularly known as “Avicii” is a Swedish musician, DJ, remixer and recording producer. An important figure who turned Electronic Dance Music to where it is today. He pushed our culture forward in exponential ways that were never thought possible. Tim’s story began when he realised that he had a talent for making music from simply downloading a software programme in his apartment block in Stockholm. At a young age, his father would growl Tim for playing his music too loud.

“ For me, it’s creating music. That is what I live for, what I feel I was born to do”. 

Chart-topping global radio hits like the names of “LE7ELS”, “Wake me up” &  “Hey Brother” are traces of him transforming the modern era of techno music by shattering expectations to collide contrasting genres. He went from small clubs to big clubs, theatres to amphitheatres. A was a humble man who knew how to evoke happiness to audiences from places all over the world. In nearly every song you listen to now, will take you back to the glory days of the artist producing house vibes. 

“ I focused on melodies and picked on melodies because its most important part in songs, it is a universal language”

 Outside of the studio booth or the epic arenas, the artist on a personal level was suffering from stress, anxiety and illness. These factors were eating away at him during his young adult life. He had to retire touring because of the hectic schedule to travel and party to events and gigs was well and truly above him to copy with. Sadly he passed away with life in the spotlight.  Though his body of work and admiring fans will always remember him, for being that person that revolutionise the dance and house music.

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