i sent you a link to a tweet that explain what he’s doing with the embedded link, it’s basically data mining
From Harry’s tweeted link, we see an embedded code that redirects to Change.org.
Ink.to is a tool from this marketing company: Soundplate.
What is a music smart link?
Smart links are shareable, trackable landing pages for your music. They allow your fans to choose where they listen or download your music from.
Smart links are a powerful tool for music marketing that can help to grow your fanbase, increase streams & sales, sell more gig tickets and better understand your audience.
Here they explain the reason for the redirect:
When it comes to marketing. Information is power. The more you know about your customers, or in this case fans, the better you can make your marketing.
Every time a fan takes an action on your landing page, Soundplate Clicks will record it and turn it into easy to understand data that you can use to improve your marketing.