Made in Europe, Siduna’s entry point to luxury time keeping goes live on Kickstarter
Woodshores AB is crowdfunding its latest watch on Kickstarter, the world's leading funding platform for creative projects.
Touted as an entry point to luxury time keeping, the Siduna Expedition Chronograph is released under the 92 year old brand Siduna, is powered with a Swiss self-winding mechanism and is be Made in Europe up to 90% in collaboration with local luxury factories.
“...we asked ourselves how high we could push a watch in terms of quality while remaining within reach, price wise.” - Francis Jacquerye, General Manager
“We managed to create a watch for people who love luxury goods, analogue products and mechanical watches, but who don't have the budget for more than, let's say a new laptop, a flagship smartphone or a digital camera.” - Francis Jacquerye, General Manager
The watch is styled after late 19th century instruments and made in austenitic stainless steel.
The mechanism is customized for the brand in La Chaux-de-Fonds, Switzerland, and is decorated according to watchmaking tradition with blue screws, machine turning and Geneva stripes.
The dial is crafted in brass from a machine turned mould, and is planned for release with Roman numerals in sterling silver plating or champagne, with Arabic numerals in blue or black. The steel hands are blue tempered or rhodium plated and are inspired by steam engine telegraphs.
The dial uses a scale that allows to measure up to a dozen medical and technical units.
For the Kickstarter page, see: https://wdsh.rs/9d
For our media kit, see: https://wdsh.rs/9a
For our press pack, see: https://wdsh.rs/9b
This press release is permanently available at: https://wdsh.rs/9c
Located in the North Sea region, Woodshores AB strives to re-imagine possibilities for watch brands, develop solutions that set them apart from competitors and foster meaningful relationships with customers.
The company re-launched the centennial name SIDUNA in 2017 and plans to carry on the brand’s journey of delivering an outstanding experience to customers.
The team of Woodshores AB brings two decades of experience in working with watch brands to successfully launch novel products, refine their product portfolio, optimize their designs for manufacturing and increase their perceived value.
