Letās start with the obvious: heās a man who already made it. From selling drinks behind a bar to building a successful career, fans are genuinely proud of what heās achieved. That part has never been the issue. But this constant attempt to please every side at once? Itās not working. The image of S has becomeā¦ exhausting.
When things spiral out of control, and not for lack of warnings, especially when Tumblr has been pointing it out for years (and we all know they read it), and sales start dropping, engagement starts fadingā¦ all thatās left is to watch. And what follows is something ridiculously questionable, whether in āreal lifeā or in painfully embarrassing posts.
Post (https://www.instagram.com/p/DTlT1a7iUo0/)
Does Sās team do any audience research at all? One moment theyāre selling the serious man, the good guy. Then suddenly itās the carefree boy who doesnāt settle down. Pick a lane. The storytelling is confused, the messaging is inconsistent, and honestly, donāt even get me started on that shirt.
