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With the ever-evolving ambitious business projects, innovation and application of new digital marketing trends to bring in more productive outputs increasing profitability and hence tops the priority list of every business venture in 2020.

Like every business enterprise, if you aspire to withstand the competitive online market at present, you must accustom to the swiftly developing profitable changes in digital marketing. After witnessing the unpredictable customer behaviour patterns, preferences and ever-increasing demands, marketers can no longer trust the old strategies or marketing techniques in the hope of reaping the same projected profits. If you want your business to achieve more success this year, we suggest you to equip and employ the new technological advancements in your marketing campaigns.

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1. Artificial Intelligence-driven Advertising : This can also be called as Programmatic advertising where Artificial Intelligence is employed to automate the ad buying process and hence you can target a more specific audience and prospects for your business. An example of programmatic ad buying is Real-time bidding where ad inventories/spaces are purchased and sold based on impressions through an automated mechanism. Introducing automation in digital marketing processes will reflect positive effects on other business processes. Programmatic advertising campaigns take into account more than hundred of metrics like keywords, demographics, regions, customer habits, lifestyle, time-slots and many more to personalize advertisements and targets the right audience more precisely based on the customer data. Automation will make the entire marketing mechanism efficient, economical and quick, resulting in higher conversions rates, minimum customer acquisition costs and increased returns on investment.

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2. Artificial Intelligence-driven Chatbots : The AI-driven Chatbots are trending and the most interesting part of digital marketing, it will remain an influential factor in digital marketing strategies in 2020. This AI-based technology employs instant messaging bots or programmed chat messengers in real-time based on a set of rules, customer data, analyzed market reports, company's products/services and other vital information so that it can efficiently handle customer queries and resolve customer issues round the clock, without any human interference. Automated chats will engage your customers/site visitors and respond to their queries. Along with that it will learn customer behaviour and analyze the customer data suggesting better marketing inputs and increase profitability. Reports show that Chatbots will assist more than 80% of customer care by 2020. Major benefit of Chatbots are round-the-clock service, quick responses to customer queries as the majority of customers prefer chat facility rather than calling to customer support as it is time-saving and more intelligent. Surveys show that more than 70% of Businesses are about to utilize this virtual assistance for their business as its responses are accurate, available 24/7 and keeps track of the customer's buying journey. Need help? Contact us, we are available to help you!

3. Lens- Visual Search : Businesses are about to invest in Visual search feature for improving the customer experience where the audience/customers can upload an image of the product they wish to purchase and search. The mechanism will provide the user with more specific results. For example, brands like Pinterest's Lens now approves more than 2 billion fashion objects and influences the majority of search results. In partnership with brands like Samsung to induce visual search in its latest mobiles/smartphones to target the right audience for the products, they are searching. Another example is of Google Lens which is a visual search engine. It recognizes things/objects like a book or painting through the smartphone camera or an uploaded image.

4. Voice Search : Voice search highly used feature by the customers, reports suggest more than 50% of product searches will be done through voice by 2020. Voice search provides customers more comfort and instant response to their search saving their efforts and valuable time. These AI-driven Voice searches are smart and efficiently locates the user requirements and provide relevant data. Brands like Dominos and Paypal have employed voice search for improving customer experience, building brand awareness and optimizing search results. Errors made by these virtual voice assistants have been reduced considerably. Voice search enhances customer engagement. We are available to help you! 5. Progressive Web Applications (PWAs) : These are interactive websites that operate similar to mobile apps. Where they offer features of a native mobile application and loads quickly, it shows push notifications, different modes, device in use, platforms etc. Progressive Web Applications enhances audience engagement and provides opportunities for revenue generation.

6. IoT Advertising : Internet of Things (IoT) is having its influence on every scope of our lives, right from home appliances, mobile devices, wearable technologies to smart cars, everything is getting connected to every other thing through technology. This development has enabled digital marketers and advertising agencies to collect a huge amount of customer data about their likes and dislikes, their lifestyle, whereabouts, profession, about people they hang out with and almost everything, which is then utilized for tailoring effective brand marketing strategies, advertising and business growth. 7. Social Media Marketing : In 2020, You can add more efficiency to your marketing strategies by leveraging the benefits of Social media marketing. This is a well tested and effective strategy which plays an active role in influencing the audience, targeting the right prospects and generating leads. The power of social media is Interactive content like Surveys, Polls, Quizzes, Contests and much more. Along with that visual content wins the attention of the crowd and keeps the audience engaged. Social media marketing if executed in genuine a way for educating the masses through good quality content, it helps in building a community of loyal customers. As per many reports, to sustain in social media marketing in 2020 humanization of your business brand is necessary to grow genuine rapport with the audience. For example, Instagram planned of removing likes feature after realizing the adverse effects of seeking social validation on mental health, Instagram has started focusing on inculcating good human values to connect with their audience in a better way.

CONCLUSION : 

In any kind of Business, Privacy is a major concern. You need a Gate Pass Management system if you are concerned about your organization's Security and Protocol. And we are here to help you!

The Gate Pass Management System Software is a professional approach applied that will help you to protect your organization's intellectual and physical assets by keeping a track on entry and exit of visitors. This Software has an easy-to-use interactive User-Interface which adds to the security mechanism of your organization keeping your logical and physical property secure from illegal activities which results in increased productivity and growth of your organization. Whether small or large all kinds of businesses are highly benefitted from this system.

This is an efficient mechanism which will allow only authenticated users and legal products to enter into the premises of your organization.

Gate pass keeps a check on visitors at the entry and exit points. Unlike a manual system, Gate Pass Softwares are time-efficient; it provides approval only after checking all the records in the database. The records get accurately managed by the system like number of visitors, their identity, known-unknown entities, time, date and other vital information inserted easily as compared to manual system. The manual system is tedious and less efficient. But a Gate Pass not only manages the MIS Reports but also has a standardized dashboard to keep a track on activities in the premises, employee attendance and performance based on work schedules, shifts and leaves. Need help? We are available, contact us to know more!

Gate Pass Softwares are available as Employee/Visitors pass and Material pass.

This software module keeps monitoring and maintaining the record in the system round-the-clock with or without human intervention for materials, visitors, company staff and vehicles. Both inward and outward movements are recorded and details can be accessed from the database whenever required.

The Gate Pass System is equipped with image editing software, which captures the visitor's image on arrival and registers their valid details. Provisional ID cards with visual identification features are printed and provided to the visitors with access privileges and schedules. Do you need assistance for your business? We are here to help you, contact us!

Why do you need to install the Gate Pass Software System?

Installing Gate Pass software will prove to be the most beneficial aspect for your organization.

1.    Enhanced Security: This system reduces the risks of foreign intervention in the work environment. All the visits and appointments are registered before, it maintains registers the details about materials or visitors in the database who are assigned ID-proofs for security.

2.    Time-Efficiency: The automated system completes tasks like registering, scrutinizing, printing and accessing database much faster and with more efficiency.

3.    Easy interactions: As compared to manual security system Gate pass systems are way more efficient and can easily interact with the administrative database and crosscheck validity of the visitors.

4.    Accurate records: The data entry process through this system is easy, and it precisely records every detail about the new visitors and prevents redundancy of the data in the records.

5.    Automated tasks make it Reliable: Because of the software's accuracy and time-efficiency, this system is highly reliable.

Instagram is the 3rd largest social media platform used for sharing visual contents like photos, videos and short stories.A single picture says thousand words. People love visual content more than the long text-based content and Instagram is all about visual content.

Instagram has a big audience base. If your targeting audience is between the ages of 18-34 then you should definitely choose Instagram in your business marketing strategy.

More than 500 million peoples are daily active on Instagram and approximately 60 million photos are posted. 25 million businesses are active on Instagram.

60% people say they discover new product on Instagram, 200 million+ people visit at least one business profile daily. 1/3 of the most viewed stories are from businesses. (DATA TAKEN FROM INSTAGRAM OFFICIAL WEBSITE)

Many great brands have already used Instagram like (@lamborghini, @audi, @reliancejio @tatacompanies, etc.) for increasing their brand visibility, Get engaged with their audience and Take feedback from their customers, etc.

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HOW TO DO MARKETING ON INSTAGRAM:

There are two types of Instagram marketing

1.     Paid

2.     Non paid

PAID MARKETING ON INSTAGRAM:

1.     By using Instagram ads:

You can boost your post through ads on Instagram and reach your target audience by creating Photo ads, video ads, story ads, carousel ads, collection ads, ads in explore, etc. on business.instagram.com/advertising/. It’s useful for increasing reach, increasing website traffic, making conversions, lead generation, brand awareness, store visits, etc.

 Photo Ads: It is a simple single photo ad appears as sponsored ad when your target customer scrolling their feed. This ad also include call to action like book now, contact us, install now, know more, etc.

Video Ads:It is a 60sec video ad it is also appears when your target customer scrolling their feed and it is also include call to actions.

Story Ads: This ad include image or video of 30sec duration appears when your target customer seeing stories of their following accounts.

Carousel Ads: This ad includes a collection of images or videos appears on target customer feed.

Ads in Explore: This ad appears when people searching for their interest in Instagram search section.

 2.     By posting your ad on other popular Instagram profiles

You can approach other Instagram account which have good followers base and ask them to post your ad on their feed or stories.

 3.     Influencer marketing:

Many influencers are available on Instagram. By influencer marketing you can increase brand awareness, brand visibility, reach, generate leads, and discover new audience.

 NON-PAID MARKETING ON INSTAGRAM:

 1.     Create your business profile:

Create business profile on Instagram and post related to your business, tell people about your brand values, missions and purpose. Tell about your new launching products and services.By creating business profile, you can track your insights of your post about reach, impressions, shares, comments, saves, etc.

 2.     Engagement:

Instagram has great engagement metrics compared to other social media platforms. To engage your audience, you should engage with them too.

Post content that are valuable and saveable for your audience. Write proper caption about the post. Ask questions in your caption. Use story polling feature. Use specific hashtag in your story and post. Maintain the consistency of the posts. This will help in creating trust between you and your audience and people will like to purchase and refer your product to others.

 3.     Follow relevant account:

Follow accounts related to your business, like their post, comment on their post to increase your reach.

 4.     Use hashtags:

Use popular hashtag related to your industry to increase your reach and impressions

 5.     Manage giveaway:

Offer your followers some gift or money to share your post.

 If you are not using Instagram till in 2020 then you miss a big opportunity to attract and retain potential customers, increase your visibility and achieve your business goals.

Tenders management is a tedious and time-consuming task when done manually, maintaining the records physically requires a lot of effort, paperwork and is prone to errors, data theft and mismanagement considering the ever-increasing volumes of tenders and contracts. Generally, for every business organization operating with third parties, tender management proves to be a complicated procedure, where even minute blunder may lead to disaster. In the absence of appropriate tools, managing numerous contracts, deals and projects at varying times results in chaos in the work system, delays in projects and harm relationships with customers. However, with the increasing awareness and technological advancements, business organizations are harnessing the benefits of a tender management solution to simplify and speed up their business processes. Let's have a glance at the reasons to employ Tender management software.

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Unlike the manual process including filling up data in the files, mailing and file sharing, the automated tender management works efficiently managing numerous, recurring documents and project details from different suppliers to business partners and all the entities involved at one go without any errors. It properly arranges the complete data in a simplified format, including inputs from the third-parties, suppliers, contractors to produce a proposal. With the effective document management facility of tender management software, your authorized team members can scrutinise all the actions carried out in the project, saving time and energy. Ants Tender Pro, a Tender Management software enables you to carry out the transactions with all the stakeholders in a secured manner.

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Antsglobe Technologies presenting Ants Tender Pro, the most user-friendly Tender Management software solution designed with intuitive interface, simple, available at best competitive prices. It is an ideal and simple solution for tender and contracts evaluations, related to Government sectors (NIT, NMC, ZP, PWD), Private industries, Software industries, Construction industries, Surveying, Educational institutions and others. An effective Tender Management with the help of software enables you to increase confidentiality of the deals and restrict unauthorized accesses. Ants Tender Pro is easy-to-use and there is no computer expertise required to operate and manage the software, as it is provided with complete user manual including all the help and guidelines. A prompt customer support service is available round-the-clock. After employing tender management software in your system you can get a complete view of the running projects, regions and all the concerned parties, providing you complete visibility of stakeholders and authority over the tender processes. Ants Tender Pro is an enterprise-level, effective software solution for your tender and contract management which supports the submission and organization of successful tenders. Ants Tender Pro is a comprehensive software solution that focuses on delivering an all-in-one management solution. Multi-user logins to enable multiple employees involved in the tender process to access and process the data when required. The entire management solution is highly secured and can be accessed by authorized users only. Need help? Contact us, we are available to help you! 

Business projects involve intricate calculations, making it challenging for the Account managers and other Authorities to observe, interpret and sign-off the procedure, causing project delays and monetary losses. Ants Tender Pro assists in creating quotations, manage communication with all the parties and provides precise estimated information, helping the organizations to make better decision concerning each contract, signing off a quotation and get ahead of your contenders. The Business organizations can keep records of all the tender related details like Earnest Money Deposit (EMD) amounts, Bank details, Tender costs, Quoted costs and other related figures using Ants Tender Pro. Using a tender management solution results in reduced risks of failures, increased number of contracts awarded, and ultimately a more Re-Tendered contracts. Ants Tender Pro keeps track of Tenders Awarded, Cancelled and Re-Tendered, including the details of all the entities involved in the business. It manages the Awarded tender details and work-related issues like Labours employed, Labour billing, Contractor billing, Vendor billing, Payments, Royalties, Tender compliances and Material used. It keeps record of the tender duration and gives timely alerts from start to the end of the project. The Tender management solution has integrated Emailing and Bulk SMS sending facilities, to communicate with the prospects, send and receive billing-related information. Ants Tender Pro enables setting reminders for various tender management tasks like Tender Insurance lapse period, Billing alerts, Transport management, Material management, Work ends and Payment alerts. The software provides easy solution for Expense management which evaluates the total expenses and payment details accurately. Ants Tender Pro have embedded Vehicle management system which keeps track on the number of visits, exits, vehicle details, driver identity details ensuring security of the organization. It helps in maintaining records effectively related to Site management where it saves data about the Construction Sites, Contractors assigned, number of Labours employed and their details, Site location, Working days, Project duration and others.

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Ants Tender Pro generates accurate Report statements easily, which is customizable, templates can be changed and edited whenever required. The Reports can be printed using any printers available. It is available with Auto backup facilities, securing the organization's valuable database and tender related data from loss. Ants Tender Pro will assist you by simplifying the tender management process, it will monitor the administration process of both Tender Issues and Bid winning, saves the data related to structure and production of the bid submission, resource management, keeps record of audit trail of changes, saves all the important documents, which can be printed utilizing any printer. CONCLUSION : 

The primary goal of Search Engine Optimization (SEO) is increasing brand awareness. This Digital marketing strategy deals with improving your website's search engine rankings in the Search Engine Result Page (SERP) like Google, Yahoo, Bing and visibility to the potential audience, thereby getting more good quality traffic on your web links and enhance its credibility, maximizing the lead generation furthermore.

The higher rankings of a website makes it appear legitimate, more secure and reliable, this good brand reputation on online platforms attracts more potential customers to your website, compelling them to avail your products and services.

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For applying Search Engine Optimization techniques, good quality content is the primary requirement, which will further empower your content to reach the target audience. The information provided on your website will get the views and visits it deserves, protecting it from getting lost in the web network.

How SEO can increase your business sales?Consider the following reasons why you need to employ SEO for your business growth.

1.    SEO will bring the Customers for you. For your business to grow you need customers who can or want to buy your products and services. SEO will target the right audience available on the web network and fetch traffic for your website. Optimizing the websites increases more website visits or hits on the website links. You can earn huge profits through your websites. Want to know more? Contact us to get the quote!

 2.    SEO will maintain your website's higher ranking. It is not easy for the web contents to remain visible to the potential audience for longer durations; they get lost in the ever-increasing online content and lose its value. Search engine optimization will not only target the potential customers based on the demographics and trends but also engage your audience and generate more leads in future. High ranking websites possess more credibility.Want to rank your website higher? Contact us to get the quote!

 3.    SEO techniques are Cost-Effective. Even if you have a small business and limited resources, you can ensure success for your business by utilizing SEO and other Digital Marketing campaigns at the initial stages.

It is a one-time-investment. This strategy will give you enormous opportunities to increase your return-on-investment (ROI) much more than your upfront investments. SEO is a cost-effective process, but highly influential.We are available to help you!

4.    SEO increases conversion rates. A strong online repute convinces other enterprises to collaborate with your business, increasing your reach to newer audiences and boosting sales.

 5.    Get ahead of your competitors. Moreover, the web-based community is the best audience you can have easily with the assistance of SEO. Digitalization is booming and all the small scale industries are turning to the online platforms.

This has increased the online market competition to the next level. Products and services are available at the best competitive prices. So, to prevent losing your customer base to your competitors, SEO techniques must be utilized.