Is digital marketing a good career option?
Even if a fatal virus sweeps the globe, businesses rely on digital marketing to stay in existence. Almost everyone nowadays is connected to the internet. The number of people who have access to the internet has multiplied tremendously due to the availability of inexpensive data and low-cost cell phones.
India is adopting the digital world with enthusiasm. With over 749 million users, the nation had the second-largest internet population in the world in 2020. Of these, 744 million users used their mobile phones to access the internet. By 2040, it is predicted that this number would have crossed 1.5 billion.
This drastic transformation following the epidemic forces businesses to connect with their potential customers online in order to build brand awareness, sell them products or services, and maintain their position in the market. As the result, the demand for skilled digital marketers is at an all-time high with the increased demand and low supply of digital marketers. As the upshot organizations are willing to negotiate higher salaries and offer Freshers jobs.Â
Scope of digital marketing
"Digital media is no longer a medium, but a way of doing business."
Digital marketing has evolved as the most efficient method of branding and advertising, reaching a larger audience.
Businesses across all industries are concentrating their investments in digital marketing initiatives.
Business Insider predicts that by 2022, India's digital economy would reach $1 trillion.
According to an article in the Indian Express, 50% of marketers said that their e-marketing efforts account for more than 10% of their total profits, while 85% of marketers track the earnings from digital marketing.
More than half of customers identify the company through the news feeds of social media sites. More than 9 million businesses use Facebook to communicate with customers, and businesses may reach roughly 1 million customers through Instagram alone. Business-to-business (B2B) and business-to-consumer (B2C) digital marketing efforts increasingly use social media platforms.B2B:Â
Demand for digital marketers
According to LinkedIn, the "Digital Marketing Specialist" position is one of the top ten most in-demand careers, with 860,000 available positions. Social media, content strategy, SEO, analytics, and other aspects of digital marketing are among the most sought-after skills.
The complexity of digital marketing strategy is reflected in generating a large number of employees in this field. The digital skills gap is actually the industry's dilemma. About 230,000 digital marketing specialists are needed in the country's biggest metro areas in the US, according to a LinkedIn survey.
Now is the ideal time to begin a career in digital marketing because there are so many positions open and not enough qualified people to fill them. For further updates follow Jobs Near Me For Freshers
Career Opportunities in Digital Marketing
What are the different carrier opportunities in Digital Marketing?Â
Should you decide to pursue a career in digital marketing. It provides an abundance of work options for professionals and students from various backgrounds, whether in the technical or creative fields. The top job openings in digital marketing are listed below
Digital Marketing Manager
Search Engine Optimisation Specialist
Business Analytics Specialist
Mobile Marketing Specialist
Search Engine Optimisation Specialist
Mobile Marketing Specialist
Digital Marketing Manager
Digital Marketing managers are expected to be highly creative, and take the responsibility for all aspects of business marketing operations.
Its main objective is to enhance brand recognition and loyalty while also extending the brand's influence globally.
A manager of digital marketing conducts campaigns across various media such as social media, SEO/SEM, advertising, e-mail campaigns, etc. In order to secure the most earnings and reach, they also regularly optimize plans and strategize all of the digital marketing efforts.
Optimizing the website content, image and link is the primary responsibility of an SEO specialist, who also knows how to maximize traffic from all search engines. Additionally, they create strategies and techniques for improving search engine results for websites.
A social media manager manages a company's or a brand's social media channels and creates the necessary social media strategy for content, marketing, and creating the greatest possible online presence for the brand.
Content Marketing Specialist
A content marketing specialist curates the brand's story in a distinctive and alluring way to capture the audience and maintains all the key digital media platforms for content broadcast, including blogs, social media, adverts, website content, and more! Follow Fresher Job Alert
Pay Per Click or SEM Analyst
In order to connect website traffic with campaign tracking and all other aspects of online marketing, such as search analytics and SEO, SEM, or Pay per Click analysts primarily examine website traffic.
The creation of pertinent content for websites, blogs, articles, white papers, product descriptions, and social media platforms is done by content writers. They provide content that is specifically designed to grab the interest of a specific target market.
Other than this there are some more popular digital marketing jobs and careers such as
 Email Marketing Manager
 Digital Agency Account Director
Digital Marketing Job Salary
According to Pascale’s records, a digital marketing specialist earns an average annual salary of INR 3,54, 292. A digital marketing specialist can earn anywhere between INR 2,31,923 per annum as freshers.
However, this increases with work experience. A person with over ten years of expertise can generate up to INR 9,47,362 annually.
Digital marketing, SEO, SMM, Google Analytics, and SEM are some of the most in-demand abilities among experts in digital marketing.
The typical annual salary for a digital marketing specialist professional with the aforementioned skills is between INR 3,22,758 and 3,95,564.
Chennai is one of the finest places for digital marketing professionals, with an average salary that is 17% more than the national average.
The job prognosis for those working in digital marketing is a little better than the typical profession for Freshers jobs. According to the Bureau of Labour Statistics prediction, job demand in the marketing field as a whole should increase by 10% by 2026. In comparison to the national average for all occupations, this growth is greater. so it is being a good choice, and the right time to choose your carrier as a digital marketer.
