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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies,
Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Language: English
ISBN-10: 0132544369
ISBN-13: 978-0132544368
ISBN-13: 9780132544368
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