May 28, 2019
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Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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#15 is a pancake drawing! Yup! Tonight I made breakfast for dinner, and this was one of my pancakes. This counts, right? Thanks #saipancakes for the great recipe and instructions! #30faces30days
Campaigns We Love: Pancake portraits with IHOP and Saipancakes
Our ancestors may have commissioned portraits of themselves, but we live in a time where you can commission a pancake portrait of yourself via Twitter from a diner. Pancake portraits done by professional pancake artist Saipancakes, no less.
On January 15th, fans and followers of IHOP had the chance to get their portraits- or any other favorite photo- done in pancake batter by tweeting a photo and the hashtag #Panuary to IHOP.
This was a great campaign for IHOP to engage fans and followers with something brand-related that's eye-catching and unique enough to encourage them to share it with their own networks. It also brought in the already-engaged audience of a professional pancake artist who loves seeing his work.
And as Convince & Convert put it,
“The beauty of these experiential campaigns is their ability to identify advocates. In IHOP’s case, 140 submissions in four hours equals quite a few brand advocates. While not every entrant may have received a pancake portrait, tracking and tagging these participants presents an opportunity to build a relationship with engaged fans.”
Like this? See more Campaigns We Love here. Hat tip for this one goes to Convince & Convert. And if you need help tracking a campaign of your own, let us know.
Breakfast Artistry: Pancake Creations from @saipancakes
Celebrate #NationalMapleSyrupDay with more of Nathan Shield’s flapjack art by following @saipancakes on Instagram.
Dads don’t come much cooler than Nathan Shields (@saipancakes). Not only is he an animator, he’s an expert pancake-maker, creating fluffy designs of everything from Disney princesses to puppy dogs. Turns out, breakfast artistry is in his blood. “I have fond memories of my mom making me monster pancakes as a child — the sharp teeth, the eyes, the horns,” the 35-year-old father of two and former math teacher says. Nathan began whipping up his own whimsical flapjacks when his wife, a nurse midwife, accepted a hospital job in Saipan, one of the Northern Mariana Islands, and he went on full-time daddy duty.
His family moved to Washington state, but Nathan still wields two squeeze bottles (a dash of cocoa powder equals a toasty brown color without the burnt flavor), and he’s been commissioned by Nickelodeon and AMC (“Pancaking Bad”). Still, his toughest critics are pajama-clad and prize speed over appearance. How do they top these tasty cakes? “Alice goes for Nutella and Gryphon will sometimes just use a little bit of butter. He’s really a purist,” he says. And Nathan? “I’m a staunch proponent of genuine maple syrup.”
This is Talent ! saipancakes is a Pancake mad genius LIKE - Just Funny Vines the Best Vines App for Android! http://bit.ly/BestVinesApp
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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This pancake penguin is the cutest skater around (and around and around). Pancakes with Nutella created by Saipancakes
I, like many, have been familiar with the "pancake art" videos that often pop up on Facebook or Twitter feeds, and had on at least some occasion visited the "Saipancakes" YouTube page, but it seems like the corporate world discovered the site between now and last year, given the huge number of brands that latched onto Shrove Tuesday to create spreadable media content.
What fascinated me, though, was the way in which these commissions engage—or don't engage—with their origins. While Saipancakes (and creator Nathan Shields) is credited as the creator of the Nutella creation, and linked in the multiple commissions he's done for the company, both of the Disney brand examples lack no such credit—the Star Wars video has no hint as to its origins, while the Baymax pancake even explicitly copyrights the video themselves and uses the royal "we" despite the fact it was clearly Shields' work. Saipancakes' website has a "Commissions" section, and he's surely being compensated for his work, but I'd be interested to hear why Disney was unwilling to—or why the creator has chosen not to seek—credit when it comes to this content creation given the fact that his videos are recognizable in terms of style and structure.
あらゆるモチーフをパンケーキに。Nathan Shieldsさんが作るパンケーキアート
イラストレーターであり、数学教師でもある２児の父、Nathan Shieldsさんによるプロジェクト「Saipancakes」。著名人の似顔絵から動物、クリスマスのモチーフまで、さまざまなものをパンケーキで作り、全米で注目を集めています。
参考リンク >> Saipancakes