Brian Bailey for New Balance 680
In November 2013, New Balance came to Upshot with a challenge: Translate the high performance 680v2 Runnovation campaign into visuals that truly resonate with the everyday health and fitness consumer. The key was to make performance running aspirational yet attainable.
In one shoot day, we managed to hit three city parks in Pasadena, capture four hero shots with seven talent including two toddlers, two strollers AND four product lay down shots!
All made possible by Brian Bailey and his rock star crew. I knew Brian would have the energy to keep up with seven seasoned runners and two toddlers for a ten hour day! The combination of ladders, apple boxes and getting down low made for some winning shots that had our client feeling confident and Upshot team looking great!
Client New Balance
Agency Upshot
Photographer Brian Bailey
Agent Lisa Button, Lisa Button Creative Agency
Producer Judith Gatesman, Wildflower Productions
Wardrobe Stylist Brian Primeaux, ArtMix Beauty
Associate Creative Director Patrick Crokin
Art Director Kyrsten Benoit
Art Producer Emily Hoskins