National Multiple Sclerosis Society’s New York City – Southern New York Chapter Receives Support from the RUN Fund
The New York City – Southern New York Chapter of the National MS Society today announced a new engagement with the RUN Fund, which includes a cause-related digital advertising initiative to support the Chapter’s Walk MS 2014 fundraising event. With the support of RUN, the leader in mobile-focused programmatic advertising technology, the RUN Fund is helping reach the Chapter’s potential donors through a robust pro-bono digital advertising campaign.
“With the generous support of the RUN Fund, we are breaking new ground to engage with our donors and raise awareness for Walk MS, our signature fundraising event,” said Robin Einbinder, chapter president. “I have no doubt that this digital advertising campaign will galvanize the community to help raise more funds for local programs and services for people affected by MS.”
“We treat our RUN Fund campaigns with the same white-glove service that our paid campaigns receive, and for that reason we’ve been able to drive new team signups for the Walk MS event, as well as donations and awareness. It’s incredibly moving to work for RUN, an organization that supports the causes that matter most to its employees, and to be able work meaningfully on behalf of the MS Society,” said Glaser.
