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In 1971, Apollo 14 became the third lunar landing mission as astronauts Alan Shepard and Edgar Mitchell stayed 33 hours in the Fra Mauro region on the Moon. They conducted 9 hours 22 minutes lunar EVA and collected 42 kilograms Moon rocks & samples. During training, each of the Apollo 14 crew members was seen wearing a personal Rolex GMT-master. Here’s commander Alan Shepard wearing his Rolex GMT-master Pepsi during geology training. (Photo: NASA)

January 31, 1971, Apollo 14 Lunar Module Pilot Edgar “Ed” Mitchell is putting his personal Rolex GMT-master 1675 wristwatch on his right wrist. During suit up, he was seen tugging two Rolex wristwatches underneath the fire resistant long underwear sleeves. NASA astronauts were allowed to carry some mementos in their PPK - Personal Preference Kit and Mitchell choose to fly a pair of Rolex GMT master wristwatches on his mission to the Moon. (Photo: NASA)

January 31, 1971, detail of NASA photo KSC71P-95 showing astronaut chief Deke Slayton on the left and Apollo 14 Lunar Module Pilot Edgar Mitchell on the right during suit up procedures prior to launch. Note that Edgar Mitchell is winding a Rolex GMT-master wristwatch with a second wristwatch on the table between his Snoopy communications cap and his space suit gloves. (Photo: NASA)

Celebrating 100 years Rolex in Switzerland as we’ll start a series of articles on Rolex wrist watches used in manned spaceflight. The first article kicks off with some great stories, among which the astronaut/aquanaut who wore his personal Rolex Submariner in NASA’s scientific diving program and took the same Submariner into space aboard the Space Shuttle Columbia. More soon ! (Photo: MoonwatchUniverse)

January 31, 1971, Apollo 14 Lunar Module Pilot Edgar “Ed” Mitchell is winding two Rolex wristwatches which he wore on each wrist tugged underneath the fire resistant long underwear sleeves. NASA astronauts were allowed to carry some mementos in their PPK - Personal Preference Kit and Mitchell choose a couple of Rolex GMT master reference 1675 wristwatches. Note the Omega Speedmaster chronograph on long velcro strapped over his left forearm. (Photo: NASA)

January 31, 1971, Apollo 14 Lunar Module Pilot Edgar “Ed” Mitchell is putting a second Rolex GMT-master wristwatch on his left wrist. During suit up, he was seen tugging two Rolex wristwatches underneath the fire resistant long underwear sleeves. NASA astronauts were allowed to carry some mementos in their PPK - Personal Preference Kit and Mitchell choose to fly a pair of Rolex GMT master wristwatches on his mission to the Moon. (Photo: NASA)

February 9, 1971 the Apollo 14 crew in the Mobile Quarantine Facility after recovery by the USS New Orleans in the South Pacific Ocean, south of Tonga. Note that both CMP Stuart Roosa and LMP Edgar Mitchell were wearing their personal Rolex GMT-master Pepsi on their left wrist. (Photo: NASA)

December 2004,  NASA astronaut Leroy Chiao wore his Rolex GMT-master aboard the ISS - International Space Station. In fact he wore his personal Rolex on four different spaceflight missions, remarkably on three different space shuttle orbiters: Columbia (July 1994), Endeavour (January 1996), Discovery (October 2000). In addition on a Soyuz capsule during his ascent & departure from his mission as Expedition 10 leader aboard the ISS during 192 days... Accumulating a total of 229 Days 8 Hours in space... with his Rolex GMT-Master... Most time for a Rolex in space ! (Photo: NASA)