Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industriesļæ½partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Ā Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business JournalĀ ā40 under 40ā² award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences, and serves as an advisor to high-growth businesses. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneurās Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). Heās previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. In his spare time, Bob is an avid writer, skier, traveller, cyclist, and serial home renovator.
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Iām a big proponent of vulnerability and the life work it takes to improve yourself so you can experience true love, joy, and belonging. I was introduced to Brene Brown only a year or so ago and it changed my life and how I viewed relationships with myself and those around me. In many ways, it saved me and my relationships.
I think with how some people use social media and become so dependent on it for validation (esp. in the era of the pandemic), Brene Brownās research and lessons are even more important than ever.
Iāve included an email from Robert Glazer (from his Friday Forward series) on a relevant topic (body armor), below the cut.
Body Armor - 3/5/21
Each year, a few podcast episodes I listen to make a lasting impact. Like a good whisky or wine, these conversations also get better with age as I reflect back on the lessons and their applications in both life and business.
In the episode, Brown spoke with Ferriss about the concept of body armor, something that we create as a protection or defense mechanism in our lives or careers.
This figurative armor protects us from both real and perceived threats. Eventually, we see it is effective, wear it proudly and grow comfortable with the protection it provides.
Our body armor protects us from any number of things: mistakes, insecurity, shame, fear of failure, or regret.
However, we eventually grow to the point that we no longer need the protection this body armor provides. We become more adept at handling whatever we previously needed or wanted protection from, or we find that itās just not relevant anymore for any number of reasons.
Very often, though, we fail to ditch the armor even after we no longer need it. It becomes an invisible weight that we carry around; itās suddenly a burden, not an asset. Often, we donāt even realize that we are lugging around protection for a battle weāre no longer fighting.
Think about how exhausting it would be to carry around a heavy backpack with no practical use. Similarly, carrying around our unnecessary armor creates psychological fatigue. We need to be aware when our armor is no longer needed and make the conscious decision to remove it. Ā
Recently, I was discussing a challenge I was facing with someone who has served as a coach and confidant to me over the past few years. Like any great coach, he listened carefully as I explained the circumstances, then challenged my assumptions and encouraged me to question the story I had been telling myself about this issue.
I reflected on his words over the next few days and realized he was right. This was a circumstance where I was likely lugging around unnecessary body armor that had served me very well for a long time, and probably contributed to past successes in similar situations, but it was no longer relevant or necessary. Ā
It was time to ditch the armor. Ā
Over time, we become adept at telling ourselves stories, without going back to challenge many of our underlying assumptions as we change and grow. The reality is that circumstances and situations change, and the armor that that helped in the last battle wonāt serve the same purpose in the next one. Something that was an asset can easily become a liability when we fail to reflect on its usefulness over time. Ā
Where in your life or career are you telling yourself a story that is no longer true? Where might you be still wearing armor that is needlessly weighing you down?
If you can answer that question, you might feel a lot lighter.
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