#riit

Her sound is electronic, but Rita Claire Mike-Murphy's first music video is about showing Inuit culture.

"It's very, very simple, but it felt very good," said the performer, who also goes by her stage name Riit.

Mike-Murphy, who is also a throat singer, is from Pangnirtung, Nunavut, and now lives in Iqaluit. The video for her single Qaumajuapik was filmed after she wrapped the second season of Anaana's Tent, an Inuktitut and English-language kids show she hosts on APTN.

"I'm loving being able to deliver a TV show and delivering music in my mother tongue, Inuktitut," she said.

"It's something that I am very proud to do and something I am happy to be doing. It's a pretty fantastic job to have for sure."

Qaumajuapik means "you are shining" in Inuktitut. The video features caribou skins, traditional Inuit tattoos, and the lighting of a qulliq, a traditional Inuit lamp.