On the questions of bias, propaganda, and agitation propaganda, and my classroom
In the rhetoric classes I teach, one of the first conversations my students and I have is about bias. We work through questions about what is biased and what is not biased, eventually arriving at the realization that everything is biased. My students begin by saying something is unbiased when it is "just the facts," but then we start to question who decides what the facts are, what facts are included, what facts are excluded, what facts are listed first, what facts are listed in the footnotes, what facts are alluded to but not stated outright, and what facts are taken out of context or put into a context they were not originally in. So then, we talk about how to identify bias, how to navigate it, and how to understand how it impacts the rhetorical purpose of the text. This is part of a rhetorical reading, followed by rhetor and audience analysis, along with specific identification of rhetorical appeals to reasoning, emotion, and credibility.
We also talk a little about propaganda, but not as much as I would want to. We talk about understanding all texts as rhetorical situations in which we may be the primary audience, or secondary audience, or tertiary audiences. And how all texts have a rhetorical purpose, and most of them have more than one--how a text might seem like it is addressing a specific individual publicly, but it is also addressing all the people witnessing this individual being addressed in the hopes that this secondary audience will exert pressure on the individual. And so on. How propaganda pushes a political line by referencing and appealing to the imagined and actualized values of the audience. We talk about veracity and speciousness--how there are things that seem like they could be true and so are treated as true, and how there are things that defy belief and so are treated as false, but that these are not truth claims in and of themselves; how there are truth claims that are at least partially true, but maybe they are in a different context, or maybe they are true on a small scale but not on the scale they are presented as. A grain of truth becomes a 50 lb bag of sand becomes a sandy beach that stretches for miles. And how propaganda is not inherently bad, but it is inherently rhetorical in how it emphasizes the call to action, the call to belief, for the audience.
We do not talk about agitation propaganda, which is what I think we should be talking about. The propaganda designed to galvanize and agitate the audience, the propaganda designed to push as much as the audience can be pushed, and then create new space to push more. The propaganda that emphasizes the extremes and the exceptions, disrupting the median or the norm or the average, in an effort to upset complacency. Again, this propaganda is not inherently bad or even false. (I think people hear the word propaganda and think "propaganda means lies" but that's not what it means). But this propaganda takes a perspective and carries it further. It is invigorating and exciting and arousing and radicalizing in the way it reveals how close you are to your convictions.
I guess I wonder how much I prepare my students for this. I think about how many of them come to me thinking bias is always bad, unbiased is always good, and propaganda is always lies. And I hope I disrupt that for them, at least a little bit. But I feel like I should probably do more.








