#re-targeting

1. Search Engine Optimization:- 

SEO is always at the top of any digital marketing service in their list. Because it affects all online business marketing strategies. SEO is ensure that your website shows up in online searches results. Without an effective SEO, online clients may not be able to see any of your digital marketing efforts.

2. Search Engine Marketing:-

Search engine marketing (SEM) is a type of Internet marketing/promoting that requires the marketing of websites by enlarging their appearance in search engine results pages (SERP) through paid advertising.

3. Website Strategy:-

Your website is your business is like an online shop. It is the most important part of your online promotion efforts. There are many things about your website that can damage your SEO(Search Engine Optimization) and credibility online. Hence an effective website strategy is always required.

4. Social Media Marketing Services:-

Social media marketing(SMM) is the use of social media and social networks to market/promote a company to increase the reach of products and services. SMM gives companies a way to grab with existing customers and reach new clients.

5. Email Outreach:-

Email outreach is one of the oldest and best ways to generate leads through digital marketing strategies.

6. Re-Targeting:-

Re-targeting allows you a 2nd chance with visitors/people who visited your website and left without buying/purchasing any product/service. 

A good way to remind potential customers about your product or services and can attract them back to your website when they are ready to pay out some money.

7. Content Optimization:-

Content marketing uses old art to increase brand awareness. It always aims to build a relationship with potential/likely customers, set up your brand as a partner in pleasing their needs. It is a nice way of getting clients without direct advertising.

8. Quality Link Building:-

Link building is an important part of SEO(Search Engine Optimization), a digital marketing service because it helps search engines to discover new web pages, and decide how effectively a page should rank in the SERP.

9. Affiliate Marketing:-

This is a type of performance-based marketing.

It is an advertising model in which a company pays some amount to third-party publishers to generate traffic and leads to company products and services.

10. Integrated Online Marketing Strategies:-

Firstly let’s look at Facebook and its features;

Facebook is a social networking site released to the world in 2004  which was designed to connect individuals spread globally across the world together through one platform accessible through the world wide web, the Internet.

Facebook allows all forms of media to be posted including video, images, links and web content which is dynamically lifted into the post.

Additionally, posting text is unlimited character wise and is available on devices such as mobile, tablet, desktop through either direct website address or apps.

Sharing content to other individuals is simply done through the @ symbol and it also allows an individual to “check in” to a location based on their location settings.

Facebook also has the capability to hold both personal and business pages. 

Facebook allows individuals to hold events.

This last two points bring me to my next point, affordances.

Affordances, what are they.

An affordance in either a tangible physical product or a virtual one, is something that has been found and utilised which was never originally intended. As Don Norman states, “The value of a well designed object is when it has such a rich set of affordances, that the people who use it can do things with it that the designer never imagines.” (Norman, D 2011)  

Business pages within Facebook and affordances found? 

Affordances  are simply actions that are possible according to Don Norman (Norman, 2011). Take a Facebook business page for example, which we would post information that would be delivered to newsfeeds, or boosted utilising Facebook’s consumer database behaviour information and let’s see “what’s possible” through Don’s theory of affordances. 

We still have the opportunity to connect within our circle of friends, bringing connections globally to our mobile device instantly, however, we have now seen industry and professional business utilise this “connectivity” to deliver content to an individual’s newsfeed, much like mass media does through print materials.

We are seeing a mixture of connectivity with the “community” and the “society” as discussed by Ferdinand Toennies in his sociological theory whereby community is based around smaller circle connections and society encompasses industry and business connections (Toennies, 1988), combining within business facebook pages. 

No longer does a business simply push out post after post hoping to gain market traction, they can simply delve into the technology afforded to them through re-targeting exactly like Dan Murphys have done. Companies like Adfenix and products like NewsXtend which re-target individual newsfeeds based upon their browsing behaviour significantly up the anti with regards to Facebook advertising for business with fantastic results which is something that wasn’t afforded to business in its original release format. 

So how do affordances play in the world of Facebook around events?

Look at event management within Facebook. For my 40th, I created an event, invited friends, stated time and address with the RSVP date all visible through Facebook. Fantastic! 

Within OBrien Real Estate for example, our agencies are creating Open for Inspection and or Auction events using the same feature that was originally designed for a “party”. 

For a business, the ability to create events, post and boost to the wider network is invaluable. Not only does it provide traction within their marketplace visually for the business, but allows for real time tracking, and if desired, re-targeting for all the individuals who’ve reacted, seen and or attended “the event”.   

References: 

Assignment 1: Blog Weeks 1 - 4, Part 2

Norman, D.A, 2011, Psychology of everyday things,  Allen & Unwin, London

Toennies, F 1988, Social Structure Gemeinschaft and Gesellschaft (Sociology), New Brunswick. 

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Having recently done some shopping through Zalando, I’m now unable to see anything else other than Zalando re-targeting ads. The ads cleverly showcase the merch that I left behind, begging me to come back. 

But I’m not interested in another pair of black sneakers. I’m interested in the ones I’ve bought! As a result, the poor fellows over at Zalando who run their re-targeting business are doing themselves no favours. Their ads are dead to me. For now.

As a service designer, I have a rule of thumb: operations as marketing and marketing as operations. What that means is for operative actions by a business should be considered as marketable, and marketing assets should be helpful and be something I can use.

Let’s frame that for these re-targeting ads. What these ads should ideally be telling me is:

 “Hey Thomas. Thanks for shopping with us, your goods are on the way. Here is the latest tracking update for your shipment: dispatched from X. Estimated arrival: Tuesday.”

This way, Zalando would be reassuring me of where my package is as I browse the web, taking the pain away for me as I would otherwise have to find the tracking link from a cluttered inbox.

Yes, the ad could then go on to give me a link to look at what I left behind. 

The lesson? Win my trust by being useful, do me a favour even with your re-targeting ads.

Facebook’s new Product Ads likely to threaten Google!

Like it or not, Facebook ads just got even smarter. On Tuesday, the social network announced Product Ads, a set of tools that let businesses more effectively Facebook’s 1.4 billion users with a new automated process. This acts as a competitor to Google’s Shopping advertising service, allowing marketers to show users some or all their product catalogs.

With Product Ads, Facebook is challenging…

Chiến dịch đeo bám khách hàng tiềm năng Re-targeting

Các doanh nghiệp thường xuyên chú trọng đến các cách thức để tăng lượt truy cập website của mình, tuy nhiên có 1 thực tế rằng chỉ có 2% trong tổng số những người truy cập đồng ý mua sản phẩm và trở thành khách hàng của doanh nghiệp đó. Vậy 98% người dùng còn lại đã bị lãng phí? Re-targeting sẽ giúp bạn tiếp cận lại với họ.

1. Re-targeting là gì?

Re-targeting là 1 hình thức quảng cáo trực tuyến…

Ngày nay thuật ngữ về re-targeting (một số người gọi là re-marketing) đã được nhắc đến rất nhiều trong câu chuyện hàng ngày của dân digital marketing, bài viết này hy vọng giúp các bạn mới/cũ nhìn lại một cách tổng quan hơn với một số trường hợp có thể sử dụng re-targeting để thấy được những ứng dụng và sự hấp dẫn của nó.

Bài viết này phù hợp với ai:

- Chưa biết gì về re-targeting (re-marketing)

- Biết cơ bản về re-targeting

- Đã biết và đã dùng  (phần 4)

1/ Re-targeting là gì?

Re-targeting là phương pháp truyền tải thông điệp marketing/sale tới những khách hàng/người dùng đã có trong dữ liệu của công ty/tổ chức, dữ liệu này có thể là email, số điện thoại, sessions của người dùng đã truy cập website do công ty/tổ chức quản lý.

Hiểu đơn giản hơn như sau: vì công ty tôi có dữ liệu truy cập của bạn vào website của tôi (hoặc email, số điện thoại) nên tôi sẽ tận dụng thông tin đó để truyền tải những thông điệp rất riêng phù hợp với bạn qua các kênh khác nhau của Digital.

Re-targeting ra đời khi nào? Thực ra re-targeting đã được sử dụng rất nhiều qua kênh Email, SMS trong một thời gian dài trước khi Web-based re-targeting ra đời trong thời gian gần đây.

                             Image by E-consultancy.com

2/ Nguyên lý hoạt động web-retargeting + cách mua/chạy Re-targeting.

Bạn đã từng xem phim Edge of Tomorrow chưa? Xuyên xuốt bộ phim là câu chuyện anh lính biết được mọi hành vi của phe đối lập để có những cách chiến đấu phù hợp, nguyên lý hoạt động của re-targeting cũng gần gần như vậy.

Image credit: Contactmusic

Re-Targeting SEO expert Floyd Tapia is working with RTB International to help local businesses throughout the world to grasp what is being called the most powerful marketing force in history. Business owners must learn about RTB before their competition do. It is currently 10 times more powerful than SEO or Pay Per Click (PPC). Only 1 company in your industry in your area will have this revolutionary ad technology that will blow away your competition. We are happy to announce that since only one business per industry per area will have the opportunity to utilize RTB's services you must move quickly to secure this spot before your competitor does. Re-targeting helps business owners get new buying leads and does something that 98% of businesses cannot do presently is help bring back potential buyers who visited the company's website but were distracted and left before purchasing. And the cost... pennies on the dollar. For more information go to:  http://www.retargetingmarketing.net

Advertisers Beware

The apocalypse is upon you, excessive re-targeters and its’ name is Vortex.  ’Vortex’ was designed…