The Age of the Entrepreneur: Coworking
In the age of do-it-yourselfers, Lena Dunhams, and ping-pong ridden advertising agencies, our generation, the one that is about to make the leap into the professional world, is fascinated by the dream-like idea of taking our passions, and turning them into a professional reality, where weāre paid to have a beer whilst working around a collaborative Eames desk.
The dilemma, of course, that always wakes us from this euphoric dream, is that we donāt know what kind of new-age company will hire us, and we definitely donāt have the money to go it on our own, so sometimes these dreams can seem unattainable. But what if they werenāt?
Enter: Neil Martin, a Queenās graduate, innovative businessman, and an advocate for entrepreneurs. Martin is the co-founder of two cooperative workspaces, Project: RHINO and Project: OWL, both located in the heart of Toronto, that are aimed at helping people cultivate their creative ideas in a professional setting.
Martin knows all too well the trials and tribulations of todayās workforce, and as a result of these hardships, knows that the growth in freelance work has left many a creative professionals in need of affordable workspace; Martin took this understanding and made coworking his niche, and thank goodness, because the only thing more affordable than renting shared workspace, is your parentās basementā¦
So why are Project: RHINO and Project: OWL such a refreshing take on workspaces for creative professionals?
1.Ā COST: Both coworking spaces offer entrepreneurs the ability to rent desk space for a price that they can afford. Another perk, is that desk space is paid per month, leaving you with more control over the possibility of changing locations at any time.
2.Ā PROFESSIONALISM: By renting coworking space, your venture seems more professional. Pitching ideas to potential clients? Now you donāt have to do it in a Starbucks. Even something as simple as having a professional address to send and receive mail to, is a huge asset in the world of self-employment.
3. NETWORKING: By setting up professional camp in a coworking environment, you are more than likely to experience inter-office networking, as these kinds of spaces attract likeminded people. By having more than one company working under the same roof, creative ideas are bound to flow more readily and new partnerships are within reach.
4.Ā ACCESS: One of the best things about Martinās coworking spaces, are that they can be accessed at any time of day or night by their occupants, which means that creative minds arenāt restricted to being exercised from 9-5. Have a great idea at 3am? Now you can bring it to life.
5.Ā ENVIRONMENT: Does anyone else feel nauseated just thinking about spending eight hours a day in a cubicle? Both Project: RHINO and Project: OWL have eliminated the dull, claustrophobic work box, as they believe that creativity demands communication, and therefore, open work spaces.
6.Ā BALANCE: Any student knows that in order to be productive, we need a break, and any creative person knows that sometimes, having a beer or playing foosball can bring the best idea to fruition; Martin obviously identifies as both, because his coworking spaces encourage comfort and a healthy balance of work and play.
The merge into the professional world can be a scary one, especially if youāre a budding entrepreneur, but with a high demand for affordable workspaces, people like Neil Martin are opening the doors, both literally and figuratively, to an exciting generation of creative go-getters, who want to nurture their craft into their profession. By putting time and care into Project: RHINO and Project: OWL, Martin has kindly given us nontraditional types the ability to dust off our dreams, and bring them to life.
http://projectspac.es/owl
http://projectspac.es/rhino
- Emily Wraith











