"Self" not being consciousness but an individual profile of it in a person (an entity of personhood), like a single player having multiple profiles in a videogame.

Whatever brain machinations produce beliefs, feelings, volition can exist in multitudes in one person, often in contradiction of one another.

"Part of me thinks..."

"Part of me feels like..."

Risk-Averse: Marketers Are In Sync With The Culture

Let’s face it: most content looks and sounds the same. Blogs, ads, books, videos, music, movies, TV shows– you name it. Marketers and brands have always copied each other, but today, it’s a rare brand that stands out. Nobody wants to take a chance. Nobody wants to offend. Which means little or no innovation, because innovation– trying something new– involves risk. Result: most brands look the…

Method of Loci is a memorization technique, initially used by the Romans and the Greeks. It allows oneself to remember an incredible amount of information, especially sequentially.

You must associate the content with a location that you know well, such as your house.  If I'm memorizing the plant hormones, I might go to my kitchen and associate auxin with the stove, gibberellins with the faucet, cytokinins with the counter, abscisic acid with the fridge, and ethylene with the centerpiece. 

That way, if I must remember these hormones, I will have a visual picture of my kitchen. Then, I will be able to identify these hormones easily as I imagine the stove, faucet, counter, fridge and centerpiece.

Just thought this was useful.

PS. I completely memorized a four page (single spaced) monologue in two nights using this technique

This technique was also used in an episode of "Sherlock"

So I was in my French class waiting for a quiz to start and spacing out when I realized that Blackjack, the main character of Fallout Equestria: Project Horizons, suffers from depression. It should have been obvious given the suicide attempt, severe PTSD she definitely has, the self destructive behavior, and all the times she pretty mentally drives herself into a waking coma. The thing that tipped me of though was this internal monologue: " She didn't love me, and maybe I didn't love her. Life was a tempest, and she clung to me as the one and only constant in her life. And the collar she'd put on me was a hollow symbol. A lie.

But sometimes a lie was something to live for.