Get Book Clubs to Read Your Book
In today's bookselling landscape, finding creative ways to sell your book always help. In addition to your book publicity campaign, you can try outreach to book clubs. Many successful authors make themselves and their work club-friendly, knowing that club members buying books rings up excellent sales in the long run. Besides making yourself available, making it easy for people to discuss your book is helpful. For example, many authors add book club discussion questions to their websites where anyone can find them instantly. The trick is to formulate them in a way that relates closely to your book's content.
You can go further and include reader discussion questions at the end of your book. You can also post questions individually on social media. Then, it's good form for you or your publicist to contact clubs directly. Think about their interests and develop a targeted pitch email or letter about what makes your book an excellent selection for them. Some authors donate a copy of their book to the library in the club's town so a member of the group leader can check it out quickly. You can include club-specific information in your pitch, and remember to include your bio. People like to know more about authors.
Many authors today make themselves accessible to book clubs. Thanks to meeting software that everyone has had since the covid pandemic, it's easy to join a club meeting virtually. You can imagine that members are flattered that you'll appear, and it can increase their enthusiasm for selecting your book. Most book club members are passionate about reading and share their favorites with others. They likely have friends in other clubs who could be the next ones to read your book. Word of mouth is still among the most influential book marketing methods, and club members can help.
From start to finish, knowing your target readers is vital for a successful book. The same goes for book clubs. Do some research or ask your publicist for recommendations. Finding clubs with an existing interest in books like yours improves the chances for success. When you contact the club's leader, showing that you understand them and have done your homework makes a good impression. People are less motivated if they feel they are part of a mass mailing that's less targeted. Zeroing in on specific interests and showing you're aware and sensitive to them will help open doors for your book.
Business Name-Â Smith Publicity, Inc.
Address-Â 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone-Â 856-489-8654
