#progressive web app developer

Imagine this: You can offer to your audience all the cool experience that are possible with mobile applications. But they don’t have to download any apps.

You are happy because you can offer an engaging experience.

They are happy because they can get all the awesome features without having to download yet another app.

It’s a win-win scenario. And PWA aka Progressive Web Applications make it possible. 

The features: All like the mobile apps

The interface: Web browser. Not a standalone app.

Cool, right?

Now, if you are content publisher “engaging” people is a your key aim. It is with engagement that you drive your revenue.

A major roadblock in that is having to ask your potential audience to download one more app. They smartphone storage - no matter how spacious - is filled. And they aren’t very keen on taking the effort to download an app.

Solution 1: Deliver your content via a website. 

Fair. But what about the features then? They’d definitely be restricted. 

Like websites don’t work offline or with slower Internet. Neither can they send push notifications. Nor can they use geolocation or Bluetooth from the device.

Solution 2: You get a PWA developed for your content publishing business. 

The outcome: You get a vast majority of features that are not available for websites. Plus, you get features like Search Engine Visibility and HTTPs security, which are not available in native apps.

Sounds perfect, isn’t it? Wait till you hear some of the other benefits of PWAs for content publishers.

Benefits Of PWAs For Content Publishers 1. Reach More People PWAs are easy to find. No need to look them up in the app store. Your audience can now find you with just a simple Google search. That ensures more people can see and enjoy the content. Imagine this: You can offer to your audience all the cool experience that are possible with mobile applications. But they don’t have to download any apps.

You are happy because you can offer an engaging experience.

They are happy because they can get all the awesome features without having to download yet another app. 

It’s a win-win scenario. And PWA aka Progressive Web Applications make it possible. 

The features: All like the mobile apps

The interface: Web browser. Not a standalone app. 

Cool, right?

Now, if you are content publisher “engaging” people is a your key aim. It is with engagement that you drive your revenue.

A major roadblock in that is having to ask your potential audience to download one more app. They smartphone storage - no matter how spacious - is filled. And they aren’t very keen on taking the effort to download an app. 

Solution 1: Deliver your content via a website. 

Fair. But what about the features then? They’d definitely be restricted. 

Like websites don’t work offline or with slower Internet. Neither can they send push notifications. Nor can they use geolocation or Bluetooth from the device.

Solution 2: You get a PWA developed for your content publishing business. 

The outcome: You get a vast majority of features that are not available for websites. Plus, you get features like Search Engine Visibility and HTTPs security, which are not available in native apps. 

Sounds perfect, isn’t it? Wait till you hear some of the other benefits of PWAs for content publishers.

Benefits Of PWAs For Content Publishers 1. Reach More People

PWAs are easy to find. No need to look them up in the app store. Your audience can now find you with just a simple Google search. That ensures more people can see and enjoy the content.

2. Make Things Awesome

PWAs are designed to deliver smooth and exciting experiences. They can send you notifications about new stuff, even when you're not online. Plus, they load super fast, so your audience won’t have to wait around.

3. Speed Things Up

The loading signs - no matter how fancy - are a pain to stare at. PWAs have a trick up their sleeve called service workers. They make everything load really quickly. Even if the Internet is slow.

4. Save Money

PWAs work on any device. All they need is a website browser. Which web browser? Literally any modern web browser will work. That means as content publishers, you don't have to spend a ton of money making separate apps for different devices. You can channel those funds towards creating awesome content.

Okay, but are PWAs suitable for my kind of content?

Absolutely. 

No matter what kind of content you publish, PWAs can be used for content delivery. 3 key use cases are detailed below:

PWA Use Cases For Content Publishers

1. News and Media

Imagine being able to send out news right away. Even personalized news for specific audience members! PWAs allow sending notifications about important news. And of course, articles can be read even without Internet. That’s a surefire way to drive up engagement.

2. E-Books and Magazines

Reading content is simpler, faster, and more affordable on tablets and phones than purchasing physical copies. And PWAs can make reading super fun for your audience with features like bookmarks and searching. And, of course, your readers can start reading on one device and continue on another based on their needs and preferences. Their read progress is saved with PWAs and available across devices.

3. Video and Audio Streaming

Who doesn’t like watching videos or listening to music? PWAs make it even better than the experience already is. You can also allow download and watch offline options. And ensure your audience can enjoy the content even when their Internet is slow. Say goodbye to buffering.

To start with PWAs, content publishers can follow these simple steps:

1. Decide what they want to achieve with their PWA. Do you want more people to see your content or make the experience more exciting?

2. Choose the tools that will help your build the PWA. Without the right tools, even the best of ideas will go to waste.

3. Design and create the PWA. Make it easy for people to use and add the special features they’d want, like notifications or offline access.

4. Test everything to make sure it works well. Fix any problems and make it as awesome as possible.

5. Show off the PWA to the world! Tell people about it on your website, social media, or emails. Be receptive to feedback and make it even better based on that.