#progressive web apps

The benefits of PWA for businesses are not restricted to high-end brands with a loyal customer base of millions. The technology has a lot to offer to the Startup ecosystem as well.

Progressive web app = progressiivinen nettisovellus Vaatimen toimitusjohtaja Joonas Lehtinen kertoo Kauppalehden artikkelissa mielenkiintoisesta uudesta mobiilitrendistä, Progressive web appistä (PWA) eli suomeksi progressiivinen nettisovellus. Kyseessä on Googlen markkinoille tuoma uusi skaalautuva nettisivu, joka on tarkoitettu mobiilikäyttöön. Lahtinen ennustaa, että tulevaisuudessa mobiilisovellukset sulautuvat näihin nettisivustoihin, eikä perinteisiä mobiilisovelluksia lopulta enää tehdä.

Kehityksen suunnan ytimeen on noussut käyttökokemus, palvelun nopeus ja helppous (reliable, fast, engaging) Pois jäävät linkkien avaamiset, sovelluksen lataaminen ja käyttäjätunnuksen luominen, kaikki ne vaiheet jotka hidastavat palvelun tai tuotteen käyttöönottoa ja karsivat samalla käyttäjiä.

Uuteen teknologiaan on lähtenyt mukaan jo isoja yrityksiä maailmalta. Omia web-komponenttisovelluksia ovat jo rakentamassa McDonalds, Youtube ja Netflix.

Kuva: LinkedIn SlideShare.

Augmented Reality = lisätty todellisuus Toinen kiinnostava mobiiliteknologian kehittymistä hyvin kuvaava artikkeli Kauppalehdessä kertoo Applen tuoreesta mobiilisovelluksesta, joka pystyy mittaamaan asioiden ja esineiden pituuksia. Sillä voidaan esineiden lisäksi mitata myös liikeratoja tai vaikka ihmisen pituutta. AR MeasureKit – niminen sovellus käyttää Pokémon Go:sta tutuksi tullutta Augmented Reality – tekniikkaa (AR), joka yhdistää kuvia, hologrammeja tai muuta tekniikkaa kameran kuvaan.

Aikaansa seuraavan yrityksen kannattaisi tutustua ennakkoluulottomasti uusimpaan mobiiliteknologiaan ja trendeihin ja pohtia mitä mahdollisuuksia ne voisivat tarjota ja miten hyödyntää niitä omassa liiketoiminnassa... tai ainakin lukea Kauppalehtensä huolella.

Kuva: Lifewire.com.

Lähteet:

Android Authority. AI and AR – is this the future of mobile?. Luettavissa: https://www.androidauthority.com/ai-and-ar-future-745928/.

Google Developers. Progressive Web Apps. Luettavissa: https://developers.google.com/web/progressive-web-apps/.

Kauppalehti. Mobiilisovellukset sulautuvat tulevaisuudessa nettisivuihin. Luettavissa: https://www.kauppalehti.fi/uutiset/mobiilisovellukset-sulautuvat-tulevaisuudessa-nettisivuihin/4LuPCp7H.

Kauppalehti. Mahtuuko sohva ovesta? Luettavissa: https://www.kauppalehti.fi/uutiset/mahtuuko-sohva-ovesta-kuinka-pitka-tuo-kaveri-on-kuvaa-kannykalla--sovellus-kertoo/n9kwpXj7.

Lifewire. Applications of Augmented Reality. Luettavissa: https://www.lifewire.com/applications-of-augmented-reality-2495561.

I got an email a few weeks ago from a German technology magazine asking me some questions about Progressive Web Apps. I responded, but the email eventually bounced and I assume the sender never got my reply so I don’t know – can a print magazine go out of business that quickly?

I was thinking about the questions, though, and the answers I wrote. They wanted to know how we came up with the name (it’s really boring) and what I thought about native apps (meh), and would there be hybridisation (probably, inevitably).

I accidentally helped name this thing because it’s essentially core to Alex’s work these days. I’m more of a sounding board / humaniser than an active designer of the thing. Ultimately, we talk about it because I really care about the web – the open web – and sometimes I wonder if it’s too late to save it – which we find a depressing topic, but one we dwell on a lot.

I mean, we can’t even reliably do email still, apparently (I know they’re not the same), and we’ve got bullshit things like AMP essentially screwing up what it even means to have a website at all. AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.

I keep seeing folks (developers) getting all smart-ass saying they should have been PW “Sites” not “Apps” but I just want to put on the record that it doesn’t matter. The name isn’t for you and worrying about it is distraction from just building things that work better for everyone. The name is for your boss, for your investor, for your marketeer. It’s a way for you to keep making things on the open web, even those things that look really “app-y” and your company wants to actually make as a native app, 3 times over. They don’t want you to make websites anymore, but you still can if you’re sneaky, if you tell them it’s what they think they want.

It’s marketing, just like HTML5 had very little to do with actual HTML. PWAs are just a bunch of technologies with a zingy-new brandname that keeps the open web going a bit longer, that helps it compete with the proprietary, the closed, until the next thing (and hopefully the next thing) comes along to keep it sharp and relevant. It’s for the next billion users who come online and open a browser and go looking for what’s out there, for those users who have to pay per mb for their downloads, who have old shitty phones, who don’t want to, or can’t, be on a native-app-based operating system.

The digital world is changing faster than ever before, and web development is the core of this change. What was valid a few years ago is no longer valid today in terms of meeting the requirements of the user. Today, in 2026, a website is not just about looks and functionality; it is about being fast, intelligent, and seamlessly interacting with the user. As the number of businesses grows in the already crowded web world, keeping up with the latest web development trends is not a choice anymore; it is a necessity.

Future of Web Development: Key Trends Shaping 2026

1. AI-Powered Websites Are Becoming the Norm

Artificial Intelligence is having a significant influence on how websites function and interact with users. Intelligent chatbots and content recommendation are some examples where AI is playing a vital role in building user-centric and dynamic websites.

Websites are now able to:

1. Understand users 2. Personalise content for users 3. Provide instant support through intelligent chatbots

2. Speed and Performance Will Define Success

Users in 2026 will need websites to load within an instant. A slow-loading website means that users will have high bounce rates. Besides that, search engines will also rank high-performance websites. Thus, speed is another important SEO tool.

What is the current focus of web development?

1. Lightweight coding 2. Media optimization 3. Faster server response time

Having a high-performance website means that users will be engaged.

3. Mobile First and Responsive Design Is Essential

Given the fact that most people are accessing the internet through their mobile devices, the mobile-first approach is the new norm. However, the websites should be able to provide the users with a seamless experience across various platforms.

Some of the key components include:

1. Responsive design 2. Touch navigation 3. Fast mobile experience

Any business that is not serious about the mobile experience is likely to miss out on reaching most of its audience.

4. Progressive Web Apps (PWAs) Are Gaining Popularity

Progressive Web Apps are the best of both worlds and provide the advantages of having both a website and a mobile application. Progressive Web Apps provide fast loading, the ability to work offline, and a native app-like experience without the need for the user to download anything.

Benefits of PWAs:

1. Fast loading 2. Engage more users 3. Save development costs

Progressive Web Apps are becoming a smart solution for companies that want to provide a great user experience without the need for a mobile application.

5. Focus on User Experience (UX) Over Everything

User experience is the key to a successful web development project in 2026. It is not just about having a beautiful-looking website. It is about having a website that is not only well-structured and intuitive but also user-friendly.

A good user experience includes:

1. A well-structured and navigable website 2. A minimalistic design 3. Smooth interactions 4. Accessibility of the content

Having a smooth user experience is key to building trust and keeping users engaged.

How does iDigitize Infotech LLP use these trends to deliver stunning yet high-performing website designs?

There is a demand for development of effective, intelligent and user-centric web experiences; the web is becoming more connected to its client base. The success of web development in 2026 will be determined by how well the website functions and how strongly it is connected with its users. An attractive website will no longer be sufficient; it is now critical for a website to deliver results based on performance and efficiency as well as provide a user-centric web development solution. At idigitize info tech LLP, professional web development services enable businesses to create efficient/high-performance websites that will attract potential customers and keep them engaged as loyal customers in a competitive environment.