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Digitactix is a leading AI advertising agency, leveraging artificial intelligence to deliver precise ad targeting, programmatic campaigns, and digital marketing strategies that maximize ROI. Drive smarter advertising with Digitactix!
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Learn Digital Marketing, AI & DV360 Like a Pro
TRIAAAS empowers the next generation of marketers with practical digital marketing education. From AI-driven marketing strategies to programmatic advertising using DV360, our courses prepare you for real-world digital careers.
Learn Digital Marketing, AI & DV360 Like a Pro
TRIAAAS empowers the next generation of marketers with practical digital marketing education. From AI-driven marketing strategies to programmatic advertising using DV360, our courses prepare you for real-world digital careers
Ai in Programmatic Advertising Fraud Detection to Deliver Performance and Sustainability
The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution across the advertising funnel is the necessity to yield results.
More and more advertisers are pushing for a stronger and harder success KPIs in programmatic advertising. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations.
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Looking for a programmatic advertising agency to boost ROI? Digital ROI provides precise targeting, automated ad buying, and measurable results for your brand.
The Modern Marketing The contemporary digital marketing world is on a rapid change and coming up with advertising is no longer suffic
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As digital marketing is on the rise, Connected TV (CTV) has become an evolving power that is transforming how brands interact with consumers
Discover how connected TV advertising in the UAE and MENA region is transforming brand engagement with precise targeting, measurable ROI, and immersive ad experiences. Partner with Digital ROI to reach the right audience across top streaming platforms and maximize your marketing impact.
