#programmaticadfraudsolution

The rise of programmatic advertising has shifted the focus towards accuracy and automation. It surged from $9.75 billion in 2023 to $12.46 billion in 2024, an annual growth rate of 27.8% and is expected to continue expanding, reaching $28.12 billion by 2028 at a compound annual growth rate (CAGR) of 22.6%. However, with AI coming into the picture, performance programmatic platforms are prone to ad fraud even more. The need for optimization of programmatic media buying with comprehensive ad fraud solution  across the advertising funnel is the necessity to yield results.  

More and more advertisers are pushing for a stronger and harder success KPIs in programmatic advertising. The shift from visibility only to performance-first is underway. With new and upcoming programmatic platforms selling inventory on impressions, it is today evident that impression fraud is 10-15% of campaign spends in the MENA region, as per mFilterIt reports. There is a ROI uplift of 7-10% when advertisers identify and block for Made-For-Ad sites and Ad Frequency cap violations. 

Optimizing Programmatic ads — Ad Traffic Validation with integrated Brand safety

Detection of Bot traffic is the major challenge in programmatic advertising. Automated blocking of ads such as invalid traffic in all branding campaigns across all programmatic platforms is critical for the success of the ad campaign.

mFiliterIt enables advertisers to validate branding campaign traffic with integrated brand safety. It provides media verification across the programmatic ecosystem or any other campaigns that have CPM payouts. The integrated brand safety helps identify safe, unsafe, or irrelevant ad placement. A step that empowers advertisers beyond ad traffic validation.

Programmatic Advertising in UAE.