How to Upsell on Shopify to Increase your store AOV
Upselling is a sales tactic where merchants nudge customers to spend more by showing them offers on upgraded or higher-priced variants of items that the shopper is already looking at.
For Example, a customer might be considering a $50 pair of shoes. With an upsell pop-up, you can propose a pair of $80 shoes and inform customers that they are on sale for a limited period. With such a timely and relevant offer, the shopper will choose the higher-priced item and purchase it.
Shopify Upsells apps like Wiser help merchants set up upsell offers on their Shopify store to increase AOV. The app allows sellers to customize their upsell approach, including where and how it is shown, as well as ensuring that it is consistent with their brand.
Here are some step to Increase your Shopify sales
1: Identify products on your Shopify store that can be upgraded to more expensive and better ones
On a Shopify store, you can't just upsell anything. You should think about the things you are upselling and why. Here's how it's done:
Find products at low prices and compare them to similar products with more features and a higher price. Customers looking at a given type of shoe, for example, maybe up-sold to a pair with a better design, features, or benefits.
You may start setting up upsell offers on the lower-priced products once you've recognized these pairs.
2: Set up upsell messages using a smart upsell app
, set up an upsell offer on your product page or as a pop-up. The upsell Wiser Shopify app allows you to customize the design of your upsell offer, the copy within the offer, and how it shows up to shoppers.
You can choose to display the upsell offers directly on the product page, on the cart page, or even set it up to appear after a customer adds the lower-priced item to their cart. The many sorts of upsell offers are described below.
3: Customize the offer to reflect your brand and increase conversions
When creating your upsell offer, make sure the language and design match the look and feel of your company. Make sure the colors in the widget or pop-up match the colors in your Shopify store. Consider strategies to highlight the deal while creating it, such as using strong colors like red to make it stand out or using copy that attracts shoppers in.
Here are some best practices for creating upsell messages that convert well :
Use copy like 'Give $10 more for this exciting new style!' that creates excitement and makes the offer sound too good to be true.
Many brands use copy like ‘Upgrade to a better style’ or ‘Choose quality’ to make the upsell sound like a better offer than what the shopper was initially looking at.
Some brands use lines like "Last chance to upgrade to this!" or "Don't miss out!" to entice customers to buy the upsold goods.
4: Monitor and analyze performance to optimize upsell offers.
Now that your upsell offers are live, monitor their performance within your Wiser Shopify upsell app to understand what’s working and tweak your messaging and upsell strategy accordingly. You may find that certain types of copy work better or using a bright color to make the offer stand out brings it more visibility.
Increase Average Order Value on your store with Wiser Shopify Upsell App
Upselling is the most efficient and easiest approach to increase sales on your Shopify store. Place these offers on your Shopify store's product page, cart page, or even as a pop-up to provide shoppers with relevant recommendations and encourage them to purchase more.
Setting up upsell offers on your Shopify store is easy with the right Shopify Upsell App.
is built to help merchants increase their store’s AOV with upselling. The Wiser Shopify app lets you customize your upsell offers, test different offers, and successfully sell more. Merchants can monitor which offers are working best and tweak their strategy accordingly.
