#wisershopifyapps

Wiser Product Recommendations App to increase your store conversion rate

It’s all about striking the iron while it’s still hot.

Here is a customer scenario.

When a prospective customer wants to buy a product, they usually have done basic product research, checked your brand on social media,and browsed your website to learn more about the products.

Now, the customer is already in buying mode.

Wouldn’t it make sense to upsell or cross-sell them at the checkout?

But as a Shopify merchant, you will need an upsell and cross-sell app by Shopify to sell products upgrades or alternatives to customers.

More on personalized product recommendation app later.

First things first.

What is the difference between upsell and cross-sell?

According to Shopify, an upsell is ‘the art of suggesting upgrades to purchase—can help you grow your average order value (AOV) with relatively little marketing effort, ‘ while a cross-sell ‘involves making a recommendation adjacent to the original product.’

Cross-sell is selling a complementary product, more like, “Would you like fries with that?” In fact, product recommendations are responsible for an average of 10-30 percent of gross e-commerce revenues.

Now, with a ton of upselling and cross-selling apps by Shopify already in the store, your Shopify store will need strategies that yield results.

Here are the four proven upsell and cross-sell strategies that will work with your Shopify store.

Offer Personalized Product Recommendations

Customized product recommendations increase Average Order Value ( AOV).

Recommending alternatives products as an upgrade or complementary products to your customers that speak directly to them is likely to convert. 

A great example is Andy & Evan, which increased their conversions by 10% through personalized product recommendations using a cross-sell app by Shopify. 

The American kids’ clothing brand AOV increased by 5%

Add User Generated Content

Genuine customer reviews, product ratings, and testimonials build trust for your brand.

In fact, almost (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they could view customer photos and videos.

An upsell app by Shopify recommending products that have social proof is a powerful upselling tool when done right.

Display Discounted Alternative Products

The purpose is simple -- to show a customer an alternative product probably in a bundled and with a discounted offer they can’t ignore.

Recommending related products to customers saves them time from trying to figure out and research all over again for the same product.

Amazon is a master in getting customers to buy more products from them. 

Test and Iterate 

According to Bain & Co, a 5% increase in customer retention can increase company profitability by 75%.

A cross-sell app by Shopify that can test and iterate for better recommendations of products will increase the store’s ROI.

So does an Shopify upsell app increase customers’ lifetime value ( LTV) with an upgrade recommendation.

Closing  Thoughts

It’s not all about the bottom line for upsells and cross-sells, but providing more value to your customers at a reasonable price.

As a merchant, it’s not about being greedy or too salesy when offering your customers a better deal.

And with the upsell and cross-sell strategies mentioned above, you get to increase your revenues, and customers get the best product or alternative offers in the market.

Setup High converting Product Recommendations on Your Store With Wiser Shopify App

With solutions like Shopify, taking your business online is easy. Shopify is built to help businesses set up their virtual storefront and allow online shoppers to purchase from them, regardless of where they are based.

We’re tackling how to increase sales on Shopify head-on, with every strategy you need to know about to sell better. Have A look.

Some High Converting Tactics to Increase Sales on Shopify

1. Simplify search with synonyms and typo tolerance

Besides making search simpler on your Shopify store, you can also help shoppers search better. For instance, a shopper may search for “soccer balls” but if your common keyword for this product is “football”, they may not get the results they are looking for. By defining synonyms for common keywords, you can avoid empty search results.

How to set it up:

Searchly is a Shopify search app that lets you define synonyms. The app learns common keywords that shoppers use and autocorrects typos that shoppers make.

2. Show personalized recommendations on the product page

One of the most effective strategies available for merchants that they can implement easily is personalized product recommendations. These recommendations are tailored to each shopper’s browsing and purchase preferences, ensuring they click on the products and make a purchase.

When setting up these recommendations on your Shopify store, you can make them even more effective with these best practices

.How to set it up: Wiser is a Shopify product recommendation app that lets you display recommendations across your store. Using the app, you can show recommendations like ‘Inspired By Your Browsing History’ or ‘Browsing History’ on your product page.

3. Cross-sell relevant products to past customers through emails

When crafting emails and sending up transactional and triggered emails, it’s important to personalize them according to the stage that the customer is on. One of the best ways to do this is with product recommendations. By enabling product recommendations for emails, you can increase your engagement and revenue.

How to set it up: Wiser Shopify App integrates with top email marketing apps like Klaviyo to let you display recommendations within your emails. Set up recommendations in your emails, track its impact, and increase sales through your emails.

You can use product recommendations in different ways within your emails. We created a guide to help you strategize your email recommendations

4. Immerse shoppers and get direct add to carts through lookbooks

A Lookbook is a product gallery that lets shoppers browse through product images when shopping from your Shopify store. Unlike product pages, lookbooks feature your products within a contextual and real-life setting.

How to set it up: Use the Lookbook app to set up lookbooks on your Shopify store. You can customize how this shoppable gallery looks and tag products to each picture within the lookbook.

5. Allow shopping through an embedded Instagram feed

An embedded Instagram feed can help you build social proof for your store, especially among new store visitors. However, an embedded feed is empty real estate, unless you make it shoppable.

By making your embedded Instagram feed shoppable, shopper can click on an image and see the products featured within it. This unique experience can help you convert store visitors who are just browsing into paying customers.

06. Upsell through SMS messages

With the right SMS marketing app, you can automate upsell messages to be sent through the channel and sell directly to your shoppers.

What’s more, since SMS doesn’t rely on the internet to communicate with shoppers, you can reach your customers instantly.

How to set it up: TxtCart is an SMS marketing app that lets you set up conversational SMS messages. Using human automation, the app drives more revenue for your Shopify store.

07. Let shoppers find products they want quickly with product filters

Faster search guarantees higher purchases and keeps shoppers in your store. One way to improve your search experience is by setting up search filters on your Shopify store.

How to set it up: Use Searchly to set up product search filters on your Shopify store. We hope this extensive list helps you understand how to increase sales on Shopify. Shopify’s free trial allows you to set up your store and test it out before you start paying for your Shopify plan.