#productimprovement

Knowing that 70% of your reviews are positive is a great sentiment score, but what about the other 30%? More importantly, why are they negative? 

You can’t fix a problem if you can't categorize it. This is where basic sentiment analysis fails, and thematic analysis wins.

By clustering reviews into specific themes or topics such as "Shipping Damage," "Sizing Issues," or "Poor Battery Life," you get to the precise root cause of customer frustration. 

This guide shows you how thematic analysis powers up your business by turning feedback into actionable operational data.

Running a business on platforms like Amazon.in requires constant evaluation and decision-making to maximize profitability. One of the most valuable tools at your disposal is the transaction report. This report provides detailed insights into your business operations, enabling you to make informed decisions about pricing, inventory management, marketing, and more.

Here, we delve into how to effectively read and utilize transaction reports to grow your Amazon business while keeping track of essential metrics.

Understanding the Transaction Report

Transaction reports contain detailed records of your sales, refunds, fees, and more, helping you analyze your business performance. It’s a goldmine of data that, when read effectively, can guide crucial decisions. Let’s explore the various actionable insights you can derive from this report:

Deciding the Selling Price of Products (SKU-wise)

Analyze the revenue generated and associated costs for each SKU (Stock Keeping Unit) to determine its profitability.

Adjust prices dynamically to ensure competitiveness while maintaining margins.

Improving High-Return Products

Identify products with frequent returns and investigate reasons for customer dissatisfaction.

Decide whether to improve the product, modify its listing, or discontinue it altogether.

Reconciling Refunds

Cross-check refunds issued by Amazon with your records to ensure accuracy.

Address discrepancies promptly by writing to Amazon’s support team.

Understanding SKU Performance

Classify SKUs into top-selling, normal-selling, and low-selling categories.

Use these classifications for inventory management and promotional strategies.

Inventory Management Decisions

Decide whether to store inventory at Fulfilment by Amazon (FBA) or manage it through self-shipping based on sales volume and storage costs.

Optimize inventory levels to prevent stockouts or overstocking.

Campaign Cost Allocation

Analyze campaign costs SKU-wise to understand which products deliver the best ROI.

Allocate budgets effectively to maximize revenue and orders.

Geographic Insights

Understand sales performance by state and city to identify high-demand regions.

Tailor marketing campaigns or stock allocation for these regions.

Evaluating Net Payables

Calculate net payables after accounting for sales, refunds, fees, and other deductions.

Determine whether your business is operating at a profit or loss.

Tracking Price and Campaign Changes

Monitor the impact of price adjustments or marketing campaigns on orders and revenue.

Use this data to refine future strategies.

Monthly Trends Analysis

Study monthly trends for individual products and overall business to predict demand and plan inventory and campaigns.

Use this data for forecasting and seasonal adjustments.

How to Use Transaction Reports for Effective Decision-Making

Step 1: Organize the Data

Export the transaction report and organize it in a spreadsheet or analytics tool to prepare reconciliation reports. Ensure you separate data points like SKUs, revenue, fees, refunds, and campaign costs for better analysis.

Step 2: Focus on Key Metrics

Identify the metrics most relevant to your goals, such as:

Profit margin per SKU

Refund rate

Campaign ROI

Inventory turnover rate

Step 3: Visualize the Trends

Use charts and graphs to visualize trends. For instance, a line graph showing monthly sales for your top SKUs can help you spot demand fluctuations.

Step 4: Take Action

Once you’ve identified patterns and insights, take actionable steps such as:

Repricing products

Adjusting inventory levels

Modifying ad budgets

Real-World Example: Boosting Sales with Transaction Insights

Let’s say you’re selling kitchen appliances on Amazon.in. After analyzing the transaction report, you notice:

Top-selling SKU: A hand blender has consistently high sales and low returns. Increase inventory and run targeted ad campaigns.

Low-selling SKU: A toaster oven has low sales and high storage fees. Run a discount campaign to clear stock or consider discontinuation.

Regional Insight: Sales are highest in metropolitan cities. Allocate more stock and marketing resources to these areas.

By implementing these decisions, you’ll optimize your resources and boost profitability.

Tips for Maximizing the Value of Transaction Reports

Review Regularly

Make it a habit to review transaction reports weekly or monthly to stay updated on business performance.

Leverage Automation

Use tools like Amazon Seller Central’s analytics or third-party software to automate data analysis.

Stay Informed

Keep learning through online courses, webinars, and forums for sellers to sharpen your skills.

Final Thoughts

Transaction reports are more than just data; they’re a roadmap to making informed, strategic decisions for your Amazon business. By understanding and leveraging the insights they provide, you can optimize pricing, manage inventory effectively, and plan targeted campaigns to maximize profitability.

Start analyzing your transaction reports today and take your Amazon business to new heights!

FTT MIS by Fast Trade Technologies Private Limited is a magic tool that decodes transaction report into understandable many pages business report within two minutes in three simple steps. The tool is available at as low as Rs. 499 per download.

In marketing, customer feedback is a crucial component of brand growth. Understanding the needs and preferences of your target audience can help you create more effective marketing strategies, improve product offerings, and ultimately, drive revenue growth. In this article, we will discuss how to turn customer feedback into brand growth for pharmaceutical marketing.

Collect Feedback

The first step in leveraging customer feedback for brand growth is to collect it. There are several ways to do this, including surveys, focus groups, online reviews, and social media monitoring. It’s important to gather feedback from a diverse range of customers, including those who are satisfied and dissatisfied with your brand.

Analyze Feedback

It’s time to assess the feedback when you’ve gathered it. Analyze the input for common trends and patterns. You can use this to pinpoint the most important problems and areas for development. It’s crucial to divide your input into different categories according to factors like geography, gender, and age. This will aid in your comprehension of the particular requirements of various clientele.

Take Action

After analyzing the feedback, take action on the insights you’ve gathered. Address any issues that customers have identified and make improvements to your products or services. Also, consider incorporating feedback into your marketing campaigns. For example, if customers have praised a particular aspect of your product, highlight it in your advertising.

Communicate Changes

Inform your consumers of any adjustments you’ve made. Email, social media, and other platforms are all viable options for doing this. Inform your clients that you have considered their suggestions and are working to enhance their experience. This will promote loyalty and trust among your clients.

Monitor Results

After implementing changes, it’s important to monitor the results. This will enable you to comprehend how the modifications will affect client happiness and revenue growth. Use analytics to track changes in customer behavior and adjust your strategies as needed.

Continuously Improve

Finally, continuously gather and analyze customer feedback to drive ongoing improvements. This will help you stay one step ahead of the competition and give your customers a better experience.