#prnewser

We are so happy to announce that our very own Danika Daly was named one of ADWEEK/PRNewsers “30 Under 30″ in the PR Industry this year!

Danika’s advice: “Never take no for an answer.”

Not Ideal

http://www.mediabistro.com/prnewser/most-government-pr-pros-got-furloughed-this-week_b74075

  I saw this article on my morning newsletter from the PRSA. I was really surprised to hear most public affairs (aka PR) personnel that work for the government…

By Hector Bonilla

Facebook will now allow all public posts “ever made” to be searchable, according to an Ars Technica web article. This is apparently a part of their new Graph Search tool and is intended to work with the new ‘hashtag’ option. PRNewser picked up the story and expanded upon how it could potentially affect public relations:

“It will allow for more in-depth research if needed, because you can exhaustively pore over the history of a potential client/person of interest

You can more accurately gauge the public’s perception of a given topic, company or personality

Reputation management projects may be even harder for clients with sketchy posting histories, because now you have nearly a decade’s worth of material to review”

The last point I believe is woefully understated. I know that I by myself in just pictures alone have:

-          A “Bruno” pose in front of a poster of the movie of the same name

-          Several photos across a three day party of me halfway up and upside down on a stripper pole

-          Several more photos from the aforementioned party featuring a wheelchair that mysteriously wound up in the location, which we proceeded to use for…games…

-          A couple of trips to a certain theme park, one which included riding on the carousel atop a giant green rooster…which I referred to by an alternate name in the tagline

I’d like to think I’ve been pretty conservative with my account, at least compared to the posts I’ve seen from family, friends, coworkers and acquaintances, a list that includes many business owners and professionals.

As PRNewser points out, QR Codes are popping up all over the place, and have become a popular marketing tool.

However, given narrow adoption and the fact that companies like Google are looking to other technologies such as Near Field Communications (NFC), will QR codes survive or become a fad of the times?

It's a good question and the survival of QR Codes will most likely hinge on 2 important factors.

1. Adoption & Integration: Until smartphone manufacturers bundle software that make reading these codes a core component of smart-phones, consumers are left up to their own devices to find and, in some cases, buy the software that works for them. Integration is critical to adoption, and without manufacturer adoption this will be a fad.

2. Multi-tasking: Assuming manufacturers see the opportunities of adopting the software in order to be able to read these codes, the next step for QR Codes will be able to deliver another level of scripting (auto-tasking). As they stand right now, QR Codes are very one-dimensional. They can pull up a URL or dial a number, but imagine if they could prompt several tasks to complete all within one code. For example; scanning someones QR Code on the back of their business card automatically brings up their URL, programs your address book with their information along with opening your calendar to see when you might be free for a follow up meeting with them.

If QR Codes evolve to enable various levels of multi-tasking and smartphone manufacturers see the value of building this into core software, then QR Codes may be in business for the long haul.

Will QR Codes Follow in the Flip Cam’s Footsteps?

QR codes dead?

The Majority Rules: QR Codes Are Memorable