#pricinganalysis

🛒 Competitive Grocery Price Data Extraction – Costco vs Instacart vs Walmart for Blinkit, Instacart & Walmart Grocery Analysis 📊

In the rapidly evolving #groceryecosystem, extracting #competitorpricingdata from key platforms provides a powerful vantage point to understand market positioning, #pricingstrategy, and #consumerbehavior.

🔍 Key Insights:

Analyze how major players like #Costco, #Instacart, and #WalmartGrocery set price points and roll out promotions.

Inspect pricing discrepancies across platforms and regions to identify where opportunities or threats lie.

Use #extracteddata to #benchmarkpricing strategies, refine margin targets, and adjust promotions dynamically.

Build #datadrivendecision models that incorporate competitor pricing and consumer behavior into your retail strategy.

🎯 Why It Matters:

Retailers can respond swiftly to price changes by competitors, staying one step ahead.

Brands can position their products optimally across platforms by leveraging pricing intelligence.

Analysts and strategy teams can use data to flag pricing misalignments and match consumer expectations.

“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This reflects how online shopping; and digital commerce intelligence are getting ingrained in our habits and their convenience has become an integral part of any shopper’s routine.

To match the changing and ever-evolving customer behavior and needs shopping platforms are also expanding their inventory across categories covering every aspect of shopper’s needs from food and beverages, groceries, fashion & accessories, and home decor to last-minute needs with quick commerce. enhancing UI/UX to connect with the audience, penetrating beyond tier-1, and tier-2 cities.

The eCommerce is expanding, enhancing customer experience, and even coming up with new exclusive niche categories. These are exciting times for brands and shoppers. However, as the eCommerce game is moving into the next level brands also need digital commerce intelligence to stay ahead of the competition.

Intelligence across platforms and geographies helps effortlessly elevate business by strategically refining every touchpoint with data-driven decisions to optimize your customer journey across digital commerce marketplaces and product categories.

“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This reflects how online shopping; and digital commerce intelligence are getting ingrained in our habits and their convenience has become an integral part of any shopper’s routine.

To match the changing and ever-evolving customer behavior and needs shopping platforms are also expanding their inventory across categories covering every aspect of shopper’s needs from food and beverages, groceries, fashion & accessories, and home decor to last-minute needs with quick commerce. enhancing UI/UX to connect with the audience, penetrating beyond tier-1, and tier-2 cities. The eCommerce is expanding, enhancing customer experience, and even coming up with new exclusive niche categories. These are exciting times for brands and shoppers. However, as the eCommerce game is moving into the next level brands also need digital commerce intelligence to stay ahead of the competition.

E-commerce intelligence is helping online businesses by offering real-time customer behavior, competitor strategies, and market trends to the firms. Digital Shelf Analytics is an important means to optimize product listings which helps the product to stand out in the online competition, while Pricing Analysis helps the business to follow the competitors and market prices in real-time, thus enabling them to adjust prices to maximize profit.

It makes monitoring competition prices and discounts across online marketplaces, and geographies extremely crucial. Let’s explore how an efficient pricing tracker and pricing analysis can help your brand propel on e-commerce and quick commerce platforms.

Challenges in Price monitoring on e-commerce and quick commerce platforms

Need time sensitive data and actionable insights on pricing and discount trends to stay ahead of competition.

The city-level monitoring across platforms weekly and hourly to capture fluctuations in prices and discounts.

For instance, with digital commerce intelligence — Availability analysis for a popular noodle brand, we discovered it has the lowest availability amongst the competitors, among quick commerce platforms on Blinkit it has the lowest availability of 25%. In Delhi, 61% of the listings are out of stock! Availability is almost 0% on the pin codes 110017, and 122001. Actionable insights such as these on various KPIs help brands identify gaps, track platforms, and geography with customized scheduled ed platform scans, monitoring on monthly, weekly, daily, and even hourly on certain KPIs such as stock availability, product page content, delivery turnaround time and keyword share, etc. can help a brand grow in fiercely competitive eCommerce and quick commerce landscape.

Optimize Customer Journey with Digital Commerce Intelligence

Every step on the e-commerce platform can be elevated to boost sales, get new shoppers, have more visibility on the digital shelf, and enhance customer experience. The biggest impact of eCommerce intelligence is that it helps optimize your customer journey to stay ahead of the competition.

Phase 1: Generate Interest and Awareness

In the first phase generating eCommerce competitive analysis helps generate awareness & Interest by optimizing discoverability, keyword share, and viewability of the own, competition, and other products in the market across multiple platforms. Lists out the keywords that the client should start bidding on and also the keywords where the client can stop their bidding by comparing the parameters like traffic, CTR, CPC, organic, and sponsored discoverability. Also covers discoverability and placement rank on category pages (commonly known as Browse Share).

Enhance PDP page content (images, text), as per ASCII guidelines, platform guidelines, and best practices. Review, edit, and rebuild the content to meet the specified benchmarks to improve your content.

Also, keep track of the Banner Visibility of own and competition brands. Analyses the eCommerce Ad banner position, content, and themes/ cohorts of advertising content such as offers, discounts, branding banners, etc.

Phase 2: Optimize Consideration & Evaluation Process

To ace the race, you need to be on the shelf! Availability and pricing are the keys to winning across the e-commerce marketplaces.

Key track of your stock availability across sb-brand, categories, sub-categories, and product variants against the competitors’ own products. Analyze the market via competitive pricing analysis, tracker, and monitoring of pricing trends. Be vigilant for MAP violations norms and discount threshold violations.

Keep track of delivery turnaround time on eCommerce platforms. Analyze the customer feedback, ratings, reviews, and Q&As on various parameters of the products of own and competition.

Discover how our cloud-based supply chain client partnered with Netscribes to optimize pricing and gain a competitive edge.