#ecommercecompetitiveanalysis

“Let’s BlinkIt”, or “Look it up on Amazon” These phrases have become common in our everyday lives. This reflects how online shopping; and digital commerce intelligence are getting ingrained in our habits and their convenience has become an integral part of any shopper’s routine.

To match the changing and ever-evolving customer behavior and needs shopping platforms are also expanding their inventory across categories covering every aspect of shopper’s needs from food and beverages, groceries, fashion & accessories, and home decor to last-minute needs with quick commerce. enhancing UI/UX to connect with the audience, penetrating beyond tier-1, and tier-2 cities.

The eCommerce is expanding, enhancing customer experience, and even coming up with new exclusive niche categories. These are exciting times for brands and shoppers. However, as the eCommerce game is moving into the next level brands also need digital commerce intelligence to stay ahead of the competition.

Intelligence across platforms and geographies helps effortlessly elevate business by strategically refining every touchpoint with data-driven decisions to optimize your customer journey across digital commerce marketplaces and product categories.

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.

Different Quick Commerce Platforms Pose Different Challenges

Every quick commerce or e-commerce platform has its own set of challenges, with different requirements and regulations for brands to optimize product pages and boost their share of search. Here are some of the key challenges that are roadblocks to brands’ success.

1. Optimizing Product Page Across Quick Commerce Platforms

On e-commerce platforms like Amazon and Flipkart perfect page analysis is key for brands to understand what’s working on one platform and not working on the other or vice-versa. eCommerce Competitive analysis at the platform level helps enhance performance on the platform. This means keeping up with the content optimization requirements in the title and description across platforms. However, this approach needs to vary based on the platform. On Quick Commerce platforms optimizing the title became critical along with product images with key ingredient details on them as most q-com platforms do not have detailed product pages.

2. Tracking Product Availability in Real-Time Across Quick Commerce Platforms

When a product goes out-of-stock brands for sure lose out to competition as quick commerce users seek rapid fulfillment of their requirements. For example, if a shopper is looking for 5 kg Atta (Flour) and our brand is not available the brand the person generally uses or knows about, the person will simply switch to the next best option and maybe stick to that choice next time. So, the brand not only loses a loyal customer but also loses the shopper’s trust in their brand. This is a very common shopper behavior on quick commerce platforms. The purchase decisions are made quickly based on the best available products along with product pricing and offers.

Another such case is availability across platforms, a shopper looking for a specific product of the brand might search on multiple platforms as well. This means brands must monitor their presence across platforms at the pin-code level and on the platform’s dark stores.

Quick Commerce in UAE and South East Asia. 

E-commerce paced up the sale of products largely due to convenience, and quick commerce is boosting these sales through faster deliveries. Earlier online shopping orders were delivered within a week. Then, Amazon introduced two-day, one-day, and same-day delivery, implementing the same approach for groceries or daily need products. Today, Dunzo, Instamart, Zepto, BlinkIt, and other brands have become pioneers in quick deliveries.

Quick commerce refers to the delivery of online orders within 15-30 minutes. The fast-delivery concept was first implemented by Domino’s, and you can recall it if you ever received a free pizza due to a delay in delivery. Quick commerce has rapidly gained the attention of Gen Z and millennials who want to watch their favorite sport or movie at home.

Leverage eCommerce intelligence for Precision Targeting

E-Commerce Intelligence also enables brands to provide a personalized shopping experience

Data is turning out to be the driving force behind optimizing the customer experience. Brands guided by digital commerce intelligence move swiftly ahead of their competition and gain the competitive edge which drives sales and enriches the shopper’s experience.

Let’s dive deep into how precision targeting help extend the reach of the brand and enable enriched customer experience across multiple touchpoints in the customer journey.

Data Driven Strategies

Personalization and Customization

Leverage eCommerce intelligence for Precision Targeting

E-Commerce Intelligence also enables brands to provide a personalized shopping experience

Data is turning out to be the driving force behind optimizing the customer experience. Brands guided by digital commerce intelligence move swiftly ahead of their competition and gain the competitive edge which drives sales and enriches the shopper’s experience.

Let’s dive deep into how precision targeting help extend the reach of the brand and enable enriched customer experience across multiple touchpoints in the customer journey.

Data Driven Strategies

Personalization and Customization

The world of e-commerce is expanding the international borders are no longer a hindrance in reaching out to new sets of interested shoppers instead it is an opportunity to expand, explore, and excel in new markets. But every marketplace across the world has its own guidelines, local cultural nuances, and distinct shopper behavior. Brands need that intelligence across platforms, regions, and competition to expand in the digital ecosystem.

Retail eCom sales have been booming since 2014. According to Statista, global eCom sales accounted for $4.2 trillion in 2020. The report also predicts that eCom sales would reach $7.3 trillion by 2025, with spending of $5.5 trillion crossing in 2022.