#prankvertising

Mit Prankvertising 70 Millionen Views in 3 Tagen - dieses Branded Facebook-Video für die Marke Smith & Forge hard cider macht’s vor. Man nehme eine Marke mit “hard” im Namen, einen olympischen Gewichtheber und ein richtig außerordentlich talentiertes Maskenbildner-Team und dann ab zum Show-off an den Muscle Beach.

Pranktvertising is a marketing ploy that can anywhere from humorous and light hearted to frightening for shock factor. The main point is to be clever and to get a reaction out of the audience. Whether this is to get a message across or to promote a brand. Either way it can be a very successful marketing tactic. 

This week I am looking at different formats of campaign advertisements.  Today I did a little research on Prankvertising and what the advantages can be.  One of the main things I found with Prankvertising is the anticipation, knowing what is going to happen, however the entertainment was watching it all unfold.  Some used comedy, others used scare tactics or just pure shock.  It creates excitement in advertising and has a sense of something new, a new kind of way of advertising and not making it so mainstream and at times boring to watch.  It engages you and keeps you watching until the very end, I felt like I didn't want to stop watching in case I missed something at the end.

Here is an Adobe Photoshop Prank advertisement . Adobe are promoting one of their Creative Day Events.  Here they have used their product and members of the public at bus stops to grab our attention.  In just 3 days Adobe received over 9 millions views on Youtube of this form of advertising.  WOW!

Another one I found was by Pepsi, I found this Pepsi Prankvertising just pure entertainment.  Where pro NBA players are disguised as the elderly and pretty much kick ass against these younger guys on the court.  A great use of comedy is used here to help promote the Pepsi brand.

IKEA Late Night Trading Hours - Happy Halloween 

5 comerciales que están de miedo.

Halloween y Día de Muertos son de las principales fechas que muchas marcas aprovechan para utilizar el miedo como su materia prima para realizar creativas campañas, en las que destacan las principales temáticas que tienen alguna relación con el mundo paranormal.

Un nivel extremo de esta técnica publicitaria es el “prankverstising”, altamente explotado para la promoción de películas como recientemente ocurrió con Annabelle. No obstante, otras marcas prefieren desarrollar historias de terror y presentarlas en creativos comerciales como los que presentamos a continuación.

Mira el resto de los videos aquí

Spooky Car Wash Prank Will Work You Up Into a Lather

For most of us, the scariest thing about a car wash is the price tag, but this video from Ford gives you another reason to be afraid As a Halloween prank, Ford enlisted some actors in scary masks to swarm people’s vehicles inside a car wash. Between that and the spooky lighting, drivers get predictably freaked out. Most also start guffawing though, as they quickly realize that it’s a prank See…

Ford's Spooky Car Wash Prank

I'm a fan of prankvertising videos. From Jeff Gordon's stint as a heavy-footed test driver for Pepsi to the coffee shop Carrie, these videos (when done well with an original take to it) make for some real entertaining fare that blend both the shocking and the hilarious, a mix most brands wish they could find in their ads.

This week, North Face joined the fray with their own prankvertising video over in South Korea, as unsuspecting customers were faced with a disappearing floor, a rock climbing wall, and 30-seconds to take a leap of faith for a brand new North Face jacket just outside of their grasp. See it all unfold in the video below:

This is the 2nd time they've attempted to go viral with this style of ad, with last year's Snow Room video released almost exactly one year ago. That video, which has been viewed just over 2M times in a year, has already by surpassed by this month's video which has seen over 2.5M views and counting (thanks to pickup by several North American websites including Adweek and Refinery29).

Although I wish the video was in English, or at least had English subtitles, I realize that it was designed for their Korean audience. Fortunately, the content and context of the video are universal, showing that no matter what the story is being told in your ad, as long as it's good and compelling, it will find people. 

This video also makes me wonder if a stunt like this - one that puts customer in a situation to do something physical within a store - could ever happen in the United States. I'm sure there are ways to pull it off, but I just can't seem to recall anything similar to this taking place here America.

Regardless, this ad is a really great example of prankvertising in action with global appeal. Like the customers featured in the video, North Face took a leap of faith on this one and nailed it.