Byjus Failure Reasons Unfolded !
The journey of Byju's, once a celebrated ed-tech startup founded by Byju Raveendran and Divya Gokulnath, into facing significant challenges underscores the pivotal role of branding and logo design.
The merger with Aakash Educational Services in 2021 was a strategic move to combine online learning with offline coaching prowess. However, the post-merger phase revealed unexpected outcomes attributed to the energies of the merged logo, as analyzed through Logo Shastra principles.
Logo Shastra, which integrates elements of Astrology, Tantra, Vastu, Feng Shui, Graphology, Symbology, and Color Science, suggests that a logo is not just a visual identifier but a carrier of energy for the institution it represents. The issues faced by Byju's post-merger were pinpointed to the unharmonious energies of the new logo, which, according to Logo Shastra expert Achary Kalki Krishnan Ji, led to Aakash flourishing at the expense of Byju's.
This scenario underlines the importance of a well-designed logo that aligns with the principles of Logo Shastra to ensure the flow of positive energy and success for the brand.
A logo redesign, informed by Logo Shastra, can again realign Byju's with its path to success and growth.
The story of Byju's serves as a cautionary tale and a learning opportunity for startups and established businesses alike, highlighting the criticality of Logo Shastra in a company's success.
