#post-everything

POST-EVERYTHING.ONLINE: BRANDING

THE FUTURE-PAST OF INTERNET CULTURE

post-everything.online – branding for a dead medium in a dead future

The cool kids are reading blogs again.

But what even is a blog in 2025? A nostalgic artifact from the pre-platform web? A content farm optimized for engagement? A corpse reanimated by the same attention economy that killed it? post-everything.online plays as a resurrection, a parody, and a glitch in the system.

The branding is a deliberate rejection of platform aesthetics, an anti-brand that still functions as branding, a blog that critiques the death of blogs while feeding the same algorithm. The visual identity of post-everything.online thrives in a space where early internet nostalgia collides with modern irony.

I did use glitchy, text-heavy, layout as information overload involving a corporate sleek aesthetic. p-e.o is a blog pretending to be a company pretending to be a blog. I interfere by using marketing as anti-marketing, critique as participation.

The QR code is both an invitation and a trap, a portal and a punchline. “You wouldn’t just scan a random QR code.” But of course, you do. You scan it because you’re conditioned to participate, even in your skepticism.

This isn’t just a blog, it’s a hyperreal blog, a media object collapsing on itself. It’s about nostalgia for a web that never really existed, about the anxiety of being online but outside the feed. The posters and stickers are just more simulacra, advertising a product that isn’t a product, a brand that refuses to be legible, a message that erases itself as soon as you try to pin it down.

At its core, this branding is about positioning post-everything.online as a  a non-place. It's a call to those who still believe in the power of text outside the algorithmic feed.

This is digital hauntology at 2000 lines of code per second.

New proof arrived, it’s been approved, and you can now order yourself a copy of the Print Edition of FANE. We went with the glossy cover for texture reasons. Print-on-demand is being handled by Lulu, and I think they’re having some kind of Sale right now, so you might be able to snag a discount. Thank you all for your patience, and now it’s onwards to Issue 2 (Submissions Wanted)!

Kara gently touches her elbow, silently beckons her to follow.

Lena sets her lab equipment down, puts them away in a sort of 'be right back' manner. She sees Kara moving slowly towards the balcony, blue eyes trained on her. Lena nods to let her know.

I'm right behind you.

She climbs up the ladder and onto the rooftop where Kara waits for her, sitting on a blanket, surrounded by takeout boxes. The blonde gives her a small smile and pats the spot next to her. Lena settles into the little nest, and Kara holds a bucket of chili fries out between the two of them.

The Tower is nowhere near as tall as her former skyscraper of an office, but the spot Kara had chosen gave them an unobstructed view of the waterfront. Buildings, boats, and people are silhoutted against fiery reds and mellow oranges. The colors gleam across the glassy ocean, bathing everything in a soft, golden glow. The view itself is not exactly breathtaking, and it certainly isn't new. But it is special in the way that certain things are. It's warm. It's familiar. It's home.

Neither she nor Kara has said a word at all, and Lena chances a glance at her. Eyes closed, a serene smile on her lips, Kara is the absolute picture of contentment, and Lena can't look away. She realizes that maybe the view wasn't what felt like home, maybe it was the person she was sharing it with.

As the sun finally sinks below the horizon, Kara reaches across Lena's shoulder and gently pulls her into a hug. The tenderness with which Kara holds her almost brings her to tears.

"Can we do this again tomorrow?"