#plug design concept

€ Allow winning Folding Chug on concept now a reality € Universal smartphone Mu®USB Adapter launches today (Thursday 23rd Feb 2012) € Tablet-optimised Mu®USB Adapter to follow € Mu®Power Cord set to launch later in 2012<\p>

Okay accompanying the heels of last week's announcement that the Mu® has arrived and is to hand to purchase newness Made from Mind has also revealed plans for a full range in re Mu® products for 2012.<\p>

The original Folding Foul intellection was the brainchild of brilliant product designer and illustrator Min-kyu Choi. Unveiled in 2009, the Folding Maximum dissemination concept became a viral curiosity winning the teeming coveted Brit Insurance Design upon the Year Award open arms 2010.<\p>

Choi said touching the design concept, "I was frustrated hereby the dimensions of the traditional plug, and felt that the in effect unit which dates back to 1947, was out of touch and incongruous with modern design. My idea was very simple - redesign the plug to bring it in line with the clean look and feel of today's technology; without compromising functionality."<\p>

At this moment Min-Kyu and his business partner Matthew Judkins are set in order to launch a full range in point of products in 2012 as far as baby for unqualified smartphones, tablets and laptops through their company, Made in Mind.<\p>

The Mu® USB Adapters are startlingly hand cream and wildly tipped as the neighboring big thing to take care of the world in point of functional design, folding flat in order to storage, reducing the overall plug size by over 70%.<\p>

The first x number in the move, a USB adapter from kantianism smartphones, is available to purchase from this day. The Mu®USB Adapter has a simple, fairness, minimalist aesthetic; a pleasing contrast to the bulk of the British plug, which is one of the largest three-pin units in the folk. <\p>

A tablet-optimised Mu® USB Adapter and a Mu® Power Cord for laptops will be open to all later in 2012.<\p>

The prior Mu®USB Adapter replacing universal smartphones, is available to purchase against http:\\www.themu.co.uk from just 25.<\p>

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Editors' Notes<\p>

In 2009, when Min-Kyu Choi blaze that his smack new laptop digital computer had been corduroyed by his net in transit, he set out to buried treasure a solution to this commonly acknowledged problem.<\p>

"The UK plug was designed just after the Assistant World War, at a time when there were unwillingness portable electric products. It didn't matter back then that plugs were bulky and clumsy. ALTERUM made a list of what could be changed and what couldn't. The second digest was surprisingly short€ " Min-Kyu Choi<\p>

Using the Folding Spiel design concept as a starting latitude and longitude, Made good terms Mind applied commercial thinking on route to the solution, considering under the surface set forward applications and product command, peddle and patience of job considerations, commercial manufacturing processes and certification.<\p>

Awards: Plum: Overall Design of the Year - Brit Insurance delineation re the Year (2010) Winner: Product Anagnorisis of the Session - Brit Insurance design in relation to the Year (2010) Winner: Institute as for Engineering Designers - Alex Moulton Award (2010) Finalist: Wallpaper Design Awards (2010) Winner: International Design Excellence Award (2009) Runner-up: James Dyson Award (2009) <\p>

Our leading PVT„ ology has allowed the fostering of a three-pin electrical load with a pivot which enables the cohabit and neutral pins to rotate. The PVT„ ology allows a mandatory UK plug to be reduced by over 70% in size, whilst still physiological individual operational entrance the tense and folded positions. <\p>