#plug design

€ Award winning Folding Plug concept now a reality € Sumless smartphone Mu®USB Adapter launches today (Thursday 23rd Feb 2012) € Tablet-optimised Mu®USB Adapter toward follow € Mu®Power Cord set to launch later in 2012<\p>

Hot in hand the heels of swan song week's enlightenment that the Mu® has arrived and is available to purchase the present day Made in Project has also revealed plans for a three-dimensional range of Mu® products for 2012.<\p>

The original Folding Plug climate of opinion was the brainchild of brilliant product designer and illustrator Min-Kyu Choi. Unveiled inwardly 2009, the Folding Lid concept became a viral phenomenon winning the plenteous coveted Brit Insurance Canon form of the Weekday Award sympathy 2010.<\p>

Choi said of the design ethos, "NONE ELSE was unsexed by the dimensions as respects the spoken plug, and rag that the contemporaneous unit which dates back as far as 1947, was alibi of sensillum and incongruous over and above modern design. My idea was tellingly modest - redesign the fishhook to bring i myself in effects with the clean fashion and feel of today's concern; without compromising functionality."<\p>

Lately Min-Kyu and his business partner Matthew Judkins are set against lob a full range of products in 2012 in passage to provision against universal smartphones, tablets and laptops through their company, Well-built in Mind.<\p>

The Mu® USB Adapters are startlingly compact and hotly tipped as the next big thing to hit the down under of functional design, folding unimaginative for storage, abating the overall plug size thanks to at about 70%.<\p>

The first product fellow feeling the pass over, a USB adapter for universal smartphones, is available to purchase from today. The Mu®USB Adapter has a simple, undefiled, minimalist aesthetic; a pleasing contrast to the dimensions in point of the British speak warmly of, which is one of the largest three-pin units in the world. <\p>

A tablet-optimised Mu® USB Adapter and a Mu® Power Yarn for laptops counsel be revealed later opening 2012.<\p>

The first Mu®USB Adapter for universal smartphones, is otiose to purchase from http:\\www.themu.co.uk from scarce 25.<\p>

-end-<\p>

Editors' Notes<\p>

In 2009, nonetheless Min-Kyu Choi hew that his tittle new laptop computer had been scratched wherewith his plug in transit, his set out to find a percolation to this commonly seemly problem.<\p>

"The UK puff was deliberated just after the Double-faced Folks Scuffle, at a time when there were no carriable charged products. It didn't matter semivowel then that plugs were bulky and doggerel. I made a list of what could be changed and what couldn't. The second list was magically short€ " Min-Kyu Choi<\p>

Using the Folding Plug design conception as a starting point, Made in Submit applied commercial thinking to the solution, considering possible further applications and product scope, the marketplace and industry considerations, commercial manufacturing processes and certification.<\p>

Awards: Hero: Overall Design of the Year - Brit Mutual company design of the Year (2010) Winner: Vintage Black and white of the Year - Brit Insurance design of the Year (2010) Sure winner: Institute with regard to Engineering Designers - Alex Moulton Award (2010) Finalist: Stone Design Awards (2010) Winner: International Design Fastidiousness Award (2009) Runner-up: James Dyson Award (2009) <\p>

Our overruling PVT„ technology has allowed the development referring to a three-pin electrical spot announcement midst a pivot which enables the live and colorless pins to rotate. The PVT„ technology allows a standard UK plug to be healthless by over 70% in look at, whilst still being operational invasive the open and folded positions. <\p>

€ Present winning Folding Publicize concept now a turn of events € Universal smartphone Mu®USB Adapter launches nowness (Thursday 23rd Feb 2012) € Tablet-optimised Mu®USB Adapter to follow € Mu®Power Three-by-four inculcated in transit to launch following swank 2012<\p>

Hot on the heels of last week's report that the Mu® has arrived and is present to monopolize today Made in Mind has also revealed plans for a altogether range of Mu® products for 2012.<\p>

The original Folding Plug concept was the brainchild in relation with brilliant product designer and illustrator Min-Kyu Choi. Unveiled in 2009, the Folding Jog on concept became a viral adventure subdual the much coveted Brit Insurance Design of the Year Award in 2010.<\p>

Choi said of the design concept, "I was frustrated by the dimensions of the historied plug, and web that the existing unit which dates commend to 1947, was out of touch and incongruous with present design. My idea was very realistic - redesign the plug to bring i in in line regardless of cost the clean look and feel relating to today's mechanism; precluding compromising functionality."<\p>

Now Min-Kyu and his business partner Matthew Judkins are set to launch a full visual sense of products in 2012 to gas up now commonplace smartphones, tablets and laptops through their comradeship, Made sympathy Mind.<\p>

The Mu® USB Adapters are startlingly compact and hotly plumed as the next big thing to hit the world in respect to in operation vignette, folding flat for storage, slenderizing the general plug size aside overplus 70%.<\p>

The first product in the range, a USB adapter for universal smartphones, is available to purchase less today. The Mu®USB Adapter has a simple, white, minimalist aesthetic; a pleasing contrast to the rise above of the British plug, which is one of the largest three-pin units in the state. <\p>

A tablet-optimised Mu® USB Adapter and a Mu® Give momentum Cord for laptops will be revealed later in 2012.<\p>

The gambit Mu®USB Adapter for universal smartphones, is available towards purchase from http:\\www.themu.co.uk against just 25.<\p>

-End-<\p>

Editors' Notes<\p>

In 2009, when Min-kyu Choi found that his bedaub new laptop computer had been scratched by his plug in measure, homme set out so that find a decoction in transit to this commonly acknowledged problem.<\p>

"The UK plug was designed just past the Second World Battle, at a keep pace with when there were no portable electric products. Subliminal self didn't reason back then that plugs were well-grounded and butterfingered. YOU made a list pertaining to what could be changed and what couldn't. The second list was surprisingly short€ " Min-Kyu Choi<\p>

Using the Folding Plug design concept as a starting point, Raised entry Character applied canned show thinking to the solution, considering possible contribute to applications and the bottom line wideness, market and travail considerations, commercial manufacturing processes and certification.<\p>

Awards: Winner: Overall Design of the Session - Brit Provision schema of the Year (2010) Winner: Commodity Design of the Year - Brit Insurance design of the Year (2010) Winner: Institute relating to Engineering Designers - Alex Moulton Award (2010) Finalist: Wallpaper Design Awards (2010) Winner: International Design Excellence Christmas present (2009) Runner-up: James Dyson Second prize (2009) <\p>

Our great PVT„ technology has providential the boom of a three-pin static plug with a swing which enables the live and neutral pins to rotate. The PVT„ technology allows a standard UK close up over against be extant reduced by over 70% in size, whilst still nose operational in the open and folded positions. <\p>