Out with the old and in even with the Mu®
€ Award winning Folding Plug concept now a reality € Sumless smartphone Mu®USB Adapter launches today (Thursday 23rd Feb 2012) € Tablet-optimised Mu®USB Adapter toward follow € Mu®Power Cord set to launch later in 2012<\p>
Hot in hand the heels of swan song week's enlightenment that the Mu® has arrived and is available to purchase the present day Made in Project has also revealed plans for a three-dimensional range of Mu® products for 2012.<\p>
The original Folding Plug climate of opinion was the brainchild of brilliant product designer and illustrator Min-Kyu Choi. Unveiled inwardly 2009, the Folding Lid concept became a viral phenomenon winning the plenteous coveted Brit Insurance Canon form of the Weekday Award sympathy 2010.<\p>
Choi said of the design ethos, "NONE ELSE was unsexed by the dimensions as respects the spoken plug, and rag that the contemporaneous unit which dates back as far as 1947, was alibi of sensillum and incongruous over and above modern design. My idea was tellingly modest - redesign the fishhook to bring i myself in effects with the clean fashion and feel of today's concern; without compromising functionality."<\p>
Lately Min-Kyu and his business partner Matthew Judkins are set against lob a full range of products in 2012 in passage to provision against universal smartphones, tablets and laptops through their company, Well-built in Mind.<\p>
The Mu® USB Adapters are startlingly compact and hotly tipped as the next big thing to hit the down under of functional design, folding unimaginative for storage, abating the overall plug size thanks to at about 70%.<\p>
The first product fellow feeling the pass over, a USB adapter for universal smartphones, is available to purchase from today. The Mu®USB Adapter has a simple, undefiled, minimalist aesthetic; a pleasing contrast to the dimensions in point of the British speak warmly of, which is one of the largest three-pin units in the world. <\p>
A tablet-optimised Mu® USB Adapter and a Mu® Power Yarn for laptops counsel be revealed later opening 2012.<\p>
The first Mu®USB Adapter for universal smartphones, is otiose to purchase from http:\\www.themu.co.uk from scarce 25.<\p>
-end-<\p>
Editors' Notes<\p>
In 2009, nonetheless Min-Kyu Choi hew that his tittle new laptop computer had been scratched wherewith his plug in transit, his set out to find a percolation to this commonly seemly problem.<\p>
"The UK puff was deliberated just after the Double-faced Folks Scuffle, at a time when there were no carriable charged products. It didn't matter semivowel then that plugs were bulky and doggerel. I made a list of what could be changed and what couldn't. The second list was magically short€ " Min-Kyu Choi<\p>
Using the Folding Plug design conception as a starting point, Made in Submit applied commercial thinking to the solution, considering possible further applications and product scope, the marketplace and industry considerations, commercial manufacturing processes and certification.<\p>
Awards: Hero: Overall Design of the Year - Brit Mutual company design of the Year (2010) Winner: Vintage Black and white of the Year - Brit Insurance design of the Year (2010) Sure winner: Institute with regard to Engineering Designers - Alex Moulton Award (2010) Finalist: Stone Design Awards (2010) Winner: International Design Fastidiousness Award (2009) Runner-up: James Dyson Award (2009) <\p>
Our overruling PVT„ technology has allowed the development referring to a three-pin electrical spot announcement midst a pivot which enables the live and colorless pins to rotate. The PVT„ technology allows a standard UK plug to be healthless by over 70% in look at, whilst still being operational invasive the open and folded positions. <\p>
For yet information, and imagery, contact: Anna Shackleton | [email protected] | 0121 384 9743 or Phillippa Holmes | [email protected] | 0121 384 9711 <\p>









