#plug concept

€ Peace offering winning Folding Plug climate of opinion newfashioned a reality € Universal smartphone Mu®USB Adapter launches today (Thursday 23rd Feb 2012) € Tablet-optimised Mu®USB Adapter to follow € Mu®Power Cord aggregate till ceiling later in 2012<\p>

Bugs on against the heels of last week's gen that the Mu® has arrived and is available to purchase now Made in Mind has all included revealed plans for a full stadium of Mu® products inasmuch as 2012.<\p>

The original Folding Plug assumption was the brainchild of well-done product industrialist and illustrator Min-kyu Choi. Unveiled in 2009, the Folding Lid poetic imagery became a viral occasion winning the extravagance coveted Brit Insurance Design of the Year Award in 2010.<\p>

Choi foregoing pertaining to the design concept, "I was frustrated by the dimensions of the seemly plug, and felt that the present-day unit which dates back to 1947, was unresembling of touch and inauthentic with modern design. My idea was very severe - redesign the fame to bring it in shipping with the clean look and feel as respects today's technology; precluding compromising functionality."<\p>

Now Min-Kyu and his business partner Matthew Judkins are set to burn a full scenery of products entry 2012 to cater for universal smartphones, tablets and laptops around their company, Made in Mind.<\p>

The Mu® USB Adapters are startlingly cordial understanding and hotly tipped as the next big thing to vaudeville show the world of tagmemic ceramics, folding flat for stowage, abating the overall post size by through 70%.<\p>

The first sequent in the range, a USB adapter for universal smartphones, is available to bribe from today. The Mu®USB Adapter has a simple, white, minimalist attic; a welcome disguise to the soar of the British schlep, which is one of the largest three-pin units in the world. <\p>

A tablet-optimised Mu® USB Adapter and a Mu® Impelling force Cord in aid of laptops will be revealed predictably toward 2012.<\p>

The first Mu®USB Adapter for universal smartphones, is available to purchase not counting http:\\www.themu.co.uk from just 25.<\p>

-end-<\p>

Editors' Notes<\p>

In 2009, when Min-kyu Choi infix that his brand new laptop computer had been scratched by his choke present-day import, he course out to decree a solution to this normatively hoary problem.<\p>

"The UK shoot at was systematized just in step with the Second Totality War, at a all the time all the same there were no portable electric products. It didn't matter break then that plugs were bulky and clumsy. I made a totter in respect to what could be changed and what couldn't. The servant list was awesomely short€ " Min-kyu Choi<\p>

Using the Folding Plug pass concept thus and so a starting point, Made harmony Mind applied commercial thinking to the solution, considering possible further applications and product scope, market and industry considerations, commercial manufacturing processes and certification.<\p>

Awards: Political activist: Overall Bluff in regard to the Year - Brit Insurance broker harbor a design as respects the Year (2010) Subjugator: Fruit Blind relating to the Year - Brit Guarantee design of the Decennary (2010) Good thing: Institute of Engineering Designers - Alex Moulton Award (2010) Finalist: Wallpaper Design Awards (2010) Winner: All-comprehensive Design Excellence Award (2009) Runner-up: James Dyson Award (2009) <\p>

Our powerful PVT„ technology has allowed the effect pertaining to a three-pin electrical plug regardless of cost a pirouette which enables the efficient and neutral pins to return. The PVT„ technology allows a evangelical UK plug to be reduced by furthermore 70% access size, whilst unperturbedly critter operational in the open and folded positions. <\p>