#plcfa

Diagnosing the Crisis of the Ephemeral.

The $23M Castello Gold Cube, a bizarre crypto ad and hollow phygital, was just liquidated by creditors. Its value, based on pure speculation, collapsed. This was its destiny.

This is contrasted by the Antidote: the structurally-anchored value of Artisans as Activists:

Assemble Studio and the Granby Workshop, a Turner Prize-winning social enterprise born from community activism.

Marine Serre, whose supply chain is her activism, with the mantra: "to love is to repair."

Mara Hoffman, who chose a "conscious closure" over the "ICU" energy of a broken system, proved "dying is the sure path to living" .

This is the "market void" that P.L.C.F.A. is built to solve.

A strategic analysis of the Art Basel "hollowing." The mega-fair as a Baudrillardian simulacrum—a 'hyperreal' spectacle hollowed out by its own 'Scarcity Paradox.' But this collapse is a 're-potting.' The 'systemic exhaustion' and 'margin collapse' are the necessary compost for a new, decentralized, 'Post-Growth Art Ecology' to emerge. The 'Gallery as Artisan Activist' is the future.