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Allaire, CEO da Brightcove, fala sobre Apple TV, Dual Screen e aplicativos.
Brightcove Chairman and CEO Jeremy Allaire took a couple of minutes to talk with Beet.TV during PLAY 2012 about the introduction of our App Cloud Dual-Screen Solution for Apple TV, what Apple’s TV business might look like, and how the app ecosystem is evolving for video producers.
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VideoHub’s Burke Stresses Understanding Ad Engagement
Video publishers should be using data to understand how viewers are engaging with online ads, according to Jason Burke, VP of Operations for VideoHub. In an interview at PLAY 2012, Burke told Beet.TV that it’s important to know which viewers are engaging with what ads. Burke noted that Brightcove is making it easier for publishers to integrate with third-party ad networks and analytics to access this information and monetize their traffic.
