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Dentsu’s Keith Camoosa – Beet.TV

Retailers that sell advertising space on their websites and mobile apps have the power to collect enormous amounts of data about the buying habits of their customers. That information can help marketers of consumer packaged goods (CPG) to hone their digital media-buying strategies. “The rise of retailer data is complementing and filling that gap from a targeting and a measurement perspective,”…

Late last month, we had a little wine tasting on the set of with Gary Vaynerchuk, the host of the very popular daily online video show Wine Library TV. Getting things started, Gary unwired a well-chilled bottle of Iron Horse 2001 Blanc de Blancs as we readied our cameras and turned on the...

VideoHub’s Burke Stresses Understanding Ad Engagement