#app cloud

AppExchange. Lanzada por Salesforce en 2005, AppExchange ofrece aplicaciones gratuitas y de pago que se integran con la plataforma de Salesforce. El sitio web de AppExchange fue el primer directorio público de este tipo.

Force.com. Force.com permite a los administradores y desarrolladores crear sitios web y aplicaciones con Apex (un lenguaje de programación patentado similar a Java para Force.com) y Visualforce (una sintaxis XML que se utiliza normalmente para generar HTML).

Heroku Enterprise. Adquirida por Salesforce en 2010, la oferta PaaS es compatible con el desarrollo en varios lenguajes, incluidos Ruby on Rails, Java, Python y otros. Heroku permite a los desarrolladores crear aplicaciones sobre la plataforma de Salesforce.

Heroku gives more punch to AppCloud and Salesforce TestData Validation

In the recent past, Salesforce has been seen to be pushing three different development platforms albeit focused on different end-users. The Force.com platform has been targeted at companies building application used by employees, while another, Heroku is aimed at external applications. In a very recent move it has now added Lightning to the mix; it is a set of tools that the company has developed…

Salesforce.com, Inc., made a big announcement yesterday with the launch into general availability of Heroku Enterprise in a new update for its App Cloud.

Salesforce first outlined what to expect from Heroku Enterprise at its Dreamforce conference back in September 2015, describing it as the company’s enterprise-grade platform-as-a-service offering. It said that Heroku Enterprise would give customers invested in Salesforce and Force.com greater flexibility and more options for developing applications.

But although Salesforce says Heroku Enterprise is a platform for developing mobile and consumer facing applications, the stable release comes with new features for deployment, identity and security that should find plenty of appeal among its large enterprise customer base.

“Heroku Enterprise includes some key new capabilities: Private Spaces, Global Regions and Integrated Identity. Organizations with Private Spaces can now extend their corporate networks to take advantage of the cloud, running apps in a secure, private space with direct access to Salesforce’s trusted infrastructure. Global Regions allow for deployment flexibility; with the ability to run apps and workloads in data centers closer to the customer, IT managers can now ensure faster response times and improved latency.”

“For developers and admins who already manage Salesforce deployments, Integrated Identity enables seamless single sign-on (SSO) into Heroku Enterprise. With provisioning applied across both Salesforce CRM and custom apps, IT now only has to manage one set of logins.”

The Private Spaces capability seems to be one of the most significant. It provides a dedicated, private runtime for containers, or Heroku Dynos as Salesforce likes to call them.

“One of the more powerful new features of Private Spaces is the control it provides over the networking layer, and the ability to restrict inbound access and outbound traffic origination for the applications that run inside it. Using network controls, Heroku applications can now be bound to other applications, VPNs, or even behind the firewall deployments.”

Private Spaces allows Heroku Enterprise to connect to virtual private networks and integrate with hybrid cloud deployments, said Brian Goldfarb, senior vice president of App Cloud marketing at Salesforce, in an interview with ZDNet. As for Global Regions, the feature was brought in for those customers who’re concerned about data sovereignty, but Goldfarb said it has performance implications too.

“Global Regions is really about performance primarily,” he told ZDNet, adding that enterprises would also benefit from compliance gains as well. “For a Japanese company, connecting to a Global Region in Tokyo makes sense,” Goldfarb said.

Who is Developing the Perfect IoT Battery?

C O N T E N T S: KEY TOPICS Given the huge market forecasts, the mobile phone industry is busy developing IoT standards for 4G and 5G. The industry?s answer to radically different architectures (LPWA and mesh) is an assortment of network, protocol, and device enhancements.(More…) POSSIBLY USEFUL “As a leading provider of ultra-low power IoT solutions, we know that out-of-the-box, easy to…

Apple TV e a Transformação de Web Apps em aplicativos "Dual Screen" para Tablets e Smart TV's

Earlier this year we announced and demonstrated a new capability within our App Cloud platform for creating Dual Screen Apps for Apple TV. This got a lot of attention and opened up people’s minds to the way in which our lives are being transformed with tablets and TVs. If you’re not familiar with the concept or what we were announcing, embedded here is a demo of the capability.

A lot of the focus was on how people might provide apps that support watching video content, which is a natural use case. In our minds, however, the opportunity for dual screen apps is a much larger opportunity to transform how content and applications are experienced, whether in the home living room, the office meeting room, the classroom, the retail store, the hospital, and really any other context where people are interacting around content and information and where that information would benefit from rendering and display on a large screen such as a TV monitor.

To better understand this concept, it’s necessary to step back and reconsider the nature of how we write software and the user experience model for software.

Today, the predominant user experience model for software and applications online is a single screen. We browse to Web applications on a desktop PC, mobile browser or tablet browser and interact with and consume content and applications on that screen. It is very much a single, individual user task. Likewise, we install apps onto these devices and consume and interact with information, perform tasks, make purchases, etc. through these apps. Again, this is a solitary single individual task.

As a result, when software creators plan their applications, they are typically designed and developed with this single user, single screen concept in mind.

Dual screen apps change all of that by shifting the software and user experience model from one user to potentially many, and from one screen (PC/phone/tablet) to two screens (phone/tablet AND TV monitor). From a software development and UX perspective, the large monitor (which is the true 2nd screen, vs. the standard concept that puts the tablet as the 2nd screen) becomes an open computing surface where one can render any form of application functionality, information, data and content.

Importantly, designers and developers need to shed the concept that “TVs” are for rendering video, and instead think about “TVs” as large monitors on which they can render applications, content and interactivity that is supported by a touch-based tablet application.

While we have the greatest affinity for large monitors as fixtures of the living room, increasingly flat-screen monitors are a becoming a ubiquitous part of our social fabric. In fact, large monitors often sit at the center of any social setting. In the home, these large monitors provide a social surface for those sharing the living room space. Increasingly, monitors are a common part of nearly every business meeting room space -- not for watching video, but for projecting shared content and business data and presentations that support business and organization collaboration. Likewise, monitors are in medical and hospital settings providing visual information to patients. They are increasingly in nearly every classroom, whether through a projector or an actual TV monitor and support the presentation of information that is needed for a collection of students. Large monitors are increasingly ubiquitous in retail settings as well.

The key concept here is that this pervasive adoption of TV monitors is the tip of the spear in creating a social computing surface in the real world. Forget about social networks that connect people across their individual, atomized computing devices, the real social world is groups of people in a shared space (living room, office, classroom, store, etc.) interacting around information and data on a shared screen.

Until very recently, the way in which these TV monitors could be leveraged was limited to connecting a PC through an external display connector to a projector or directly to a TV. The recent breakthrough that Apple has fostered and advanced more than any other computing or CE company is AirPlay and associated dual screen features in iOS and Apple TV.

Specifically, Apple has provided the backbone for dual screen apps, enabling:

Any iOS device (and OSX Mountain Lion-enabled PCs) to broadcast its screen onto a TV. Think of this as essentially a wireless HDMI output to a TV. If you haven’t played with AirPlay mirroring features in iOS and Apple TV, give it a spin, it’s a really exciting development.

A set of APIs and an event model for enabling applications to become “dual screen wware” (e.g. to know when a device has a TV screen it can connect to, and to handle rendering information, data and content onto both the touch screen and the TV screen).

With the existing Apple TV unit sales already outselling the XBox in the most recent quarter, we can see a world that goes from approximately 5M dual-screen capable Apple TV’s to potentially 15-20M in the coming 1-2 years, and eventually to 30-50M units as new and improved versions of the Apple TV companion device come to market.

As a result, it’s an incredible time to experiment with this fundamental shift in computing, software and user experience, to embrace a world where the Tablet is the most important personal productivity device, and the TV is a rich and powerful surface for rendering content and applications.

As we rethink the TV as a computing surface for apps, it’s really helpful to have some ideas on what we’re talking about. Below are a series of hypothetical examples of what is possible today and of course what will be even bigger as these new dual screen run-times proliferate.

Buying a House

Imagine that you’re looking into buying a house. You open your tablet app from a reputable home listing service and perform a search using criteria that you care about and begin adding potential fits to a list of houses you’d like to explore. When you select a specific house, the app detects you’re connected to an Apple TV and launches a second screen on the TV that provides rich and large visual displays about the house -- HD quality photos and contextual information about the house. Here, the power of dual screen is the fact that you and your spouse can sit in the living room and explore a house together without crouching over a computer or tablet on someones lap, and the house can be presented with HD quality media and contextual information.

Buying a Car

Imagine launching the BMW app on your tablet and deciding to both learn about car models and configure a car. Like buying a house, often a ‘social’ decision between partners. On the TV, the app renders a high quality rendition of the car. As you explore the car’s features from your tablet, associated media (photos, video and contextual meta-data) render onto the large TV in front of you. As you configure your car using your tablet, it updates a visual build of the car on the large screen -- not sure what a specific feature of the car provides, it provides an inline HD video onto the big screen.

Kids Edutainment

Looking to introduce your 3-year old to key cognitive development concepts? Launch a learning app where the child interacts with the tablet application and sees visual information, animation and other content on the TV screen. Their touches on the tablet instantly produce rich and relevant content on the TV screen. Learning to count? Feed cookies over AirPlay to the cookie monster on the TV who eats and counts with you. Learning about concepts like near and far? Tap the table to make a character move closer and away from you. Build a character on the tablet and watch the character emerge on the TV screen.

Sales Reporting

As a sales manager, you walk into your team conference room with a TV monitor mounted on the wall. You kick open your Salesforce.com tablet app on your tablet and begin filtering and bringing up specific reports on your tablet, and with the touch of a button you push unique visual reports onto the shared surface of the conference room TV. Here, the sales manager wants control of the searches and filters they have access to and only wants to render the charts and reports that are needed for the whole team to see.

Board Games

Imagine playing Monopoly with your family in the living room -- 1 or 2 or maybe even 3 touch devices present (phones, iPod Touches, iPads) -- each player has their inventory of properties and money visible on their device. The app passes control to each user as they play. On the TV screen is the Monopoly “board” with a dynamic visual that updates as users play -- the movement of players, the building up of properties, etc.

The Classroom

A teacher walks into a classroom with an Apple TV connected to a HDMI capable projector that projects onto a wall or screen. From their tablet, they pull up an application that is designed to help teach chemistry and the periodic table -- they can control what element to display up on the screen, which on the TV display provides rich information, video explanations, etc. The app is designed to provide ‘public quiz’ functionality where the TV display shows a question, presumably related to material just reviewed or from homework, students raise their hand to answer and then the answer and explanation is displayed.

Doctor’s Office

You are meeting with your doctor to go over test results from an MRI scan. The doctor uses his or her tablet to bring up your results, picks visuals to throw onto the TV monitor in the room, then uses his or her finger to highlight key areas and talk to you about they’re seeing.

Retail Electronics Store

You’re at a Best Buy and interested in buying a new high quality digital camera. A sales specialist approaches you with tablet in hand and asks you a few questions about what you’re interested in while tapping those choices into their tablet app. From there, it brings up on a nearby TV display a set of options of cameras -- based on further probing, they drill into a specific camera choices which brings up a rich visual with a video overview of the specific camera that you’re interested in.

Consuming News

A major revolution has just broke out in a nation across the planet. Time Magazine has captured incredible audio, photos and video of the events. You and your friends sit down in front of the TV to learn more. You open the Time Magazine tablet app and bring up a special digital edition about the revolution. From the tablet, you flip through and render onto the TV rich HD quality photographs, listen to first hand audio accounts (accompanied by photos) and watch footage from the events. The app renders a huge visual timeline of the events that led up to the revolution. It’s an immersive media experience that can be easily shared by friends and family in the living room.

Consuming Video

Last but not least, of course, Dual Screen Apps will be essential to any app that is about consuming video -- whether a news or magazine app, a vertical website (think Cars.com, BabyCenter.com, AllRecipies.com, etc.), or of course a catch-up TV app from a TV network or show that you care about. You open the app on your table to explore what to watch, and when you’re ready to watch the show instantly pops onto your TV in gorgeous HD quality, and the tablet app becomes your remote control and presents relevant contextual information about the video, episode or what have you.

The Transformation of the Web into Tablet and TV Dual Screen Apps

Virtually every application that exists on the Web and Phones and Tablets likely has a dual screen use case. Simply put, Web and app designers and developers need to imagine a world where the tablet and TV are a single run-time for their applications which each screen providing distinct value for the user controlling the app and the user consuming rich media and information on a large display. Sometimes this is just one person (like picking and watching a show or playing a game or learning something), but crucially and very often I believe that these apps will be designed with multiple users -- and a social context -- in mind.

What are we doing about this?

A few months ago, we launched App Cloud Core (learn more here), a free online service and open source SDK that empowers Web and app developers to build cross-platform native apps (aka hybrid native apps) for iOS, Android and Apple TV. App Cloud Core includes a suite of developer tools for building, testing, debugging and compiling hybrid apps in the cloud using HTML5, CSS3 and JavaScript. In the App Cloud Core SDK we include rich libraries for using native device APIs (and soon writing native code plug-ins), for constructing rich touch-centric user interfaces, and data services libraries for things like content caching, offline usage, file downloads and other key capabilities. We’re trying to help unleash the talent and creativity of the millions of existing Web designers and developers into the market of native app development for key consumer devices. You can think of App Cloud Core as a really strong, feature rich and free alternative to Adobe’s PhoneGap and Appcelerator’s Titanium.

As part of this, we’ve released a set of additional APIs that enables developers to use HTML5 to build dual screen apps that work on iOS and Apple TV. We’ve abstracted the screen detection and communications plumbing, and updated our app development model to incorporate what we call multi-view applications (see simple API doc here) which enables a developer to use an HTML5 view on the TV and provides a simple means for each screen to communicate data and events to each other. (If you’re a developer, you can also find simple reference example source code for both Dual Screen Videoand Dual Screen Web Views on our Github repo).

Specifically, as a developer, let’s say you have an App that has several views and sections that can be used on a phone or tablet. Using the new dual screen multi-view APIs, your app can detect when a user has a connection to their Apple TV and automatically render a unique view or interface onto the TV screen, enabling all of the kinds of examples illustrated in the scenarios above.

Where is this going?

This is such a groundbreaking approach to apps and software we expect lots of others to try and emulate what Apple is doing. Already, Microsoft is promoting the ability to use its Surface Tablet in conjunction with apps built for the XBox. Samsung has introduced features in its tablets and TVs to enable easy media sharing from your tablet or phone onto a Samsung Smart TV, and surely Google will follow suit with similar features to AirPlay in the Android OS. While for now we’ve made a bet on Apple’s innovation in this space, we’re deeply committed to the idea of easily and cost effectively building cross platform apps and will monitor these developments closely and support them if it makes sense for developers and end-users.

Additionally, Apple is still early in deploying this technology, and it is a little bit hidden from end-user view -- e.g. learning how to turn on AirPlay on a phone or tablet is somewhat hidden in the iOS environment. There are also bugs with how it is implemented, sometimes resulting in flaky behavior. We expect major changes as well as native code capabilities directly on the Apple TV, and we’ll be surely evolving our SDKs to stay on top of any changes that do come down the pike.

Consumidores cada vez mais entendem a importancia da tecnologia em multipataformas

Consumers like to multi-screen.

That’s according to a new report from Google, which not only turns “multi-screen” into a verb, it sheds some interesting light on consumer behaviors across multiple devices. In “The New Multi-screen World,” Google takes a 24-hour snapshot of the interplay between consumers - or multi-screeners - and their media engagement and multitasking habits across smartphones, tablets, PCs/laptops and TVs.

While the report covers everything from media usage in daily life, motivations for engaging with media, and the role search plays, it makes some particularly compelling points around the use of mobile with other screens and the impact that activities on one screen have on another. Specifically, Google identifies two primary modes of multi-screening: sequential usage and simultaneous usage.

Sequential users move among different devices at different times to accomplish a task. This could be something like searching for a TV listing on a tablet and later watching the show on your television set; or perhaps checking for flights on a smartphone and then booking tickets using a PC.

Complementary device usage sets the stage for synchronized dual-screen experiences.

Simultaneous users, meanwhile, use multiple devices at once for either unrelated or related activities. Unrelated activities could be something as simple as checking Facebook on your smartphone while watching TV, or browsing the Web during a television commercial break. Related activities might include using your smartphone to look up an actor who’s in a television program you’re watching, or using a tablet to get more information about an ad you just saw.

Google makes some good points about content on one device triggering behavior on another, saving progress between devices, and tailoring marketing strategies to each channel. They also stress that another screen is being used most of the time that TV is being watched, and suggest TV marketing strategies should line up closely and integrate with digital device strategies.

The integration of strategies is an interesting concept on its own, but why not extend it even further by actually synchronizing experiences between the TV and personal device? Rather than have a viewer search for that actor in the show they’re watching, what if the full cast list and bios along with other complementary information was already waiting at their fingertips on their iPhone? Or imagine if deeper, more immersive information about an advertised product was already waiting on the viewer’s iPad just as the ad aired on TV?

We feel these types of dual screen experiences have the potential to finally make TV truly interactive and really change how we think about creating content, be it programming, advertising, or even combinations thereof. Kind of how 3D is causing many filmmakers to take new approaches to movie making, the addition of a complementary second screen introduces entirely new dynamics to TV, in terms of how it’s made, consumed and monetized.

To foster the creation of these types of experiences, we introduced the App Cloud Dual-Screen Solution for Apple TV back in June. Part of our App Cloud mobile app platform, media publishers can use it to develop rich content apps for the iPhone and iPad that simultaneously control content, data, and information presented on an HDTV alongside synchronized content displayed on an iPad or iPhone. Our CEO, Jeremy Allaire, put together a quick video that takes viewers through a couple of samples, which you can watch here.